In the space of one day (yesterday) I had three meetings in which clients told me: no, we don’t want to do all of that [proposed marketing]. We do want everything, but less of each. In one case, the client is just looking for 100 leads. He has developed such an efficient selling process, designed [...]
Yearly Archives: 2008
November 11, 2008 – 9:05 am
Tribal networking during turbulent times
Are you feeling a surge of networking activity during the looming forecasts of financial disaster? It seems networking is up everywhere, people turning to tribal membership organizations, both online and those that meet in person.
I am a member of MENG Marketing Executive Network Group, whose president Richard Guha put out an email asking, “Will you [...]
Posted in Business Trends, Event News, Marketing Leadership Comments (2)
November 10, 2008 – 3:44 pm
Bicycle Playing Cards
Bicycle, a venerable American brand of over 130 years, came to us looking for a concerted positioning and solid brand image for their aggressive marketing objectives in 2009. Bicycle needed more than a make-over, it needed a full reconsideration of its target, including a new focus on Moms and Family.
We dove into the research and [...]
Posted in Agency News Comments (0)
October 27, 2008 – 5:04 am
New Views of Web 2.0
If you are responsible for marketing, either as an agency, a business manager or a consultant, you have probably rejected such terms as “Web 2.0″ and “portal,” in a quest for terms with more meaning. I have, and I owe a recent speaking experience a debt of gratitude in reshaping my opinion. What I discovered [...]
Posted in Web 2.0 Comments (3)
October 16, 2008 – 3:10 pm
Launching brand platforms – seeing through the storm
I’m pleased to announce key projects delivered for prominent clients in Q3, including a phase I community platform website for US Playing Card, bicyclecards.com, a logo mark for BOMA Chicago and brand standards for Chicagoland Chamber of Commerce.
In the face of tremulous financial news, these three organizations are leaning into the storm of economic uncertainty. [...]
