Monthly Archives: October 2008

October 27, 2008 – 5:04 am

New Views of Web 2.0

If you are responsible for marketing, either as an agency, a business manager or a consultant, you have probably rejected such terms as “Web 2.0″ and “portal,” in a quest for terms with more meaning. I have, and I owe a recent speaking experience a debt of gratitude in reshaping my opinion. What I discovered [...]

By Kevin Masi | Posted in Web 2.0 | Comments (3)

October 16, 2008 – 3:10 pm

Launching brand platforms – seeing through the storm

I’m pleased to announce key projects delivered for prominent clients in Q3, including a phase I community platform website for US Playing Card, bicyclecards.com, a logo mark for BOMA Chicago and brand standards for Chicagoland Chamber of Commerce. In the face of tremulous financial news, these three organizations are leaning into the storm of economic [...]

By Kevin Masi | Posted in Brand Launch, Brand Strategy | Comments (0)

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