Monthly Archives: November 2008

November 11, 2008 – 9:05 am

Tribal networking during turbulent times

Are you feeling a surge of networking activity during the looming forecasts of financial disaster? It seems networking is up everywhere, people turning to tribal membership organizations, both online and those that meet in person. I am a member of MENG Marketing Executive Network Group, whose president Richard Guha put out an email asking, “Will [...]

By Kevin Masi | Posted in Business Trends, Event News, Marketing Leadership | Comments (2)

November 10, 2008 – 3:44 pm

Bicycle Playing Cards

Bicycle, a venerable American brand of over 130 years, came to us looking for a concerted positioning and solid brand image for their aggressive marketing objectives in 2009. Bicycle needed more than a make-over, it needed a full reconsideration of its target, including a new focus on Moms and Family. We dove into the research [...]

By Kevin Masi | Posted in Agency News | Comments (0)

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