Are you feeling a surge of networking activity during the looming forecasts of financial disaster? It seems networking is up everywhere, people turning to tribal membership organizations, both online and those that meet in person.
I am a member of MENG Marketing Executive Network Group, whose president Richard Guha put out an email asking, “Will you [...]
Monthly Archives: November 2008
November 11, 2008 – 9:05 am
Tribal networking during turbulent times
Posted in Business Trends, Event News, Marketing Leadership Comments (2)
November 10, 2008 – 3:44 pm
Bicycle Playing Cards
Bicycle, a venerable American brand of over 130 years, came to us looking for a concerted positioning and solid brand image for their aggressive marketing objectives in 2009. Bicycle needed more than a make-over, it needed a full reconsideration of its target, including a new focus on Moms and Family.
We dove into the research and [...]
