In the space of one day (yesterday) I had three meetings in which clients told me: no, we don’t want to do all of that [proposed marketing]. We do want everything, but less of each. In one case, the client is just looking for 100 leads. He has developed such an efficient selling process, designed [...]
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Recommended Reading
Tribes: We Need You to Lead Us
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America
How the Mighty Fall: And Why Some Companies Never Give In
The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
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