Yearly Archives: 2008

September 22, 2008 – 11:00 am

Fierce debate: marketing leadership, redefined

If you read any of the major marketing publications (or come into earshot of marketers in conversation) then you’re likely pretty familiar with issues of the role of marketing coming under scrutiny. But lately, have those topics passed? Is the marketing community on to something new, (Web 2.0, ROI, research??). My observation: the conclusion is [...]

By Kevin Masi | Posted in Event News, Thought Leadership | Comments (0)

June 17, 2008 – 3:35 pm

Your Brand Means Business!

Kevin Masi will speak as a panelist on Tuesday, June 24, at a luncheon at the Chicagoland Chamber of Commerce. A member of the Chamber’s Mid Market Forum, he will lead a panel discussion on five priorities in brand building for businesses today. Masi explains, “Many companies see marketing as the management of mass media [...]

By Kevin Masi | Posted in Agency News, Brand Launch, Event News, Thought Leadership | Comments (0)

May 28, 2008 – 5:00 pm

The City of Chicago DOE’s Big Booth at Green Festival 2008

Huge crowds attended Chicago’s Green Festival 2008 at Navy Pier on May 16 and 17. At the show, Torque’s first engagement with the City of Chicago’s Department of Environment (DOE) was distinguished by the successful delivery of their centerpiece space and booth dedicated to their energy conservation programs. In partnership with WRD Environmental and Terracom [...]

By Kevin Masi | Posted in Agency News, Green Business | Comments (0)

May 7, 2008 – 3:20 pm

Don’t Push!

Not so many years ago, the more stuff companies made, and the more they advertised, the more they could sell. It was a marketplace that absorbed everything that could be “pushed” out into it. But with the flattening or globalization of the world prices have tumbled, products proliferate and options abound. Mass media has become [...]

By Kevin Masi | Posted in Event News, Marketing Practices | Comments (0)

March 5, 2008 – 3:18 pm

Lessons learned at IBS

Underneath a surface of fear, a substrate of wisdom At the International Builder Show, there’s so much bluster and showmanship, it’s tough to see below the surface to what’s really going on. On the surface, there’s a tone of nonchalance. The message is that everything is really OK—we’re just toughing it out. But when no [...]

By Kevin Masi | Posted in Event News | Comments (0)

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