It’s the season for many things: festivity, shopping, and last but not least, connecting with people. The holidays are a time of year when many people acknowledge they want to feel more connected to others. They let their guard down and embrace the messages and experiences that are all around them. And in doing that, [...]
Yearly Archives: 2009
December 14, 2009 – 3:28 pm
Tis the Season to Venture Something New
Posted in Event News Comments (0)
December 10, 2009 – 3:21 pm
Reinventing Business at The Hilton
Hospitality has been hard hit by the current downturn. But the host must go on, and the hotels that are rethinking their customers and the communities they serve are finding a way forward.
Darla Sinnard, Catering Sales and Convention Services Manager at the Hilton Lisle/Naperville has done just that.
She began more than 18 months ago with [...]
Posted in Customer Tribe Marketing, Hospitality Comments (0)
November 20, 2009 – 7:00 am
Only Green is Growing: Green Build 2009
The International Green Build Conference took place in Phoenix Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.
Posted in Business Trends, Green Business, Renewable Energy, Tribe Marketing Comments (0)
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
Posted in Agency News, Business Trends, Social Media, Thought Ledership, Tribe Marketing Tagged Brand building, Customer Tribe Marketing, Marketing Leadership Comments (0)
October 15, 2009 – 12:15 pm
Share the Health: Torque Helps Northwestern Memorial Hospital promote transparency
NMH tapped Torque to spread the word about the publication of their complete quality report card on their new website. The online advertising campaign is running on national sites, including WebMD, ABC7 and Yahoo.
Objectives for the campaign are to generate awareness for the quality report card, bring visitors the site, and to establish the site [...]
