Comments on: A Healthy Tension: but are we taking it far enough? http://torquetribemarketing.com/2009/01/a-healthy-tension-but-are-we-taking-it-far-enough/ News and Insights for Propelling Brands and Business Sun, 02 May 2010 12:40:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Kevin Masi http://torquetribemarketing.com/2009/01/a-healthy-tension-but-are-we-taking-it-far-enough/comment-page-1/#comment-7 Kevin Masi Fri, 09 Jan 2009 13:43:00 +0000 http://torqueblog.com/?p=46#comment-7 Liz, thanks for your comment on the spirit of collaboration. I agree that keeping it simple is a great guideline for carrying out the tactical activities. In order for a team or a tribe to come to an authentic agreement to keep it simple, and to be aligned in their overall purpose, they have to develop understanding and trust. I think the panel will touch on all three issues in a very human way! Liz, thanks for your comment on the spirit of collaboration. I agree that keeping it simple is a great guideline for carrying out the tactical activities. In order for a team or a tribe to come to an authentic agreement to keep it simple, and to be aligned in their overall purpose, they have to develop understanding and trust. I think the panel will touch on all three issues in a very human way!

]]> By: Liz Wain http://torquetribemarketing.com/2009/01/a-healthy-tension-but-are-we-taking-it-far-enough/comment-page-1/#comment-6 Liz Wain Wed, 07 Jan 2009 15:03:00 +0000 http://torqueblog.com/?p=46#comment-6 For me, the “keep it simple” idiom that has become of vogue in our personal worlds holds true at work at well. Whoever coined the phase: “We will win together or go down together” hit the nail on the head. TEAM WORK. <br/><br/>It is my experience that a successful organization must be rooted in a cohesive, synergistic partnership between senior management, design and development, sales and marketing working together with the client. In these times where bottom line is always front of mind, wasteful, unproductive efforts of behalf of any division is expensive and more importantly slows down the team. Now, more than ever, we must be decisive and strategic in our efforts to move our businesses forward. The most effective tool in achieving this goal is working together from the onset with our internal partners. For me, the “keep it simple” idiom that has become of vogue in our personal worlds holds true at work at well. Whoever coined the phase: “We will win together or go down together” hit the nail on the head. TEAM WORK.

It is my experience that a successful organization must be rooted in a cohesive, synergistic partnership between senior management, design and development, sales and marketing working together with the client. In these times where bottom line is always front of mind, wasteful, unproductive efforts of behalf of any division is expensive and more importantly slows down the team. Now, more than ever, we must be decisive and strategic in our efforts to move our businesses forward. The most effective tool in achieving this goal is working together from the onset with our internal partners.

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