Comments on: Torque Gets an Online ReFresh – Come Visit http://torquetribemarketing.com/2009/01/torque-gets-an-online-refresh-come-visit/ News and Insights for Propelling Brands and Business Tue, 31 May 2011 11:52:34 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Elia of Tribaling.com http://torquetribemarketing.com/2009/01/torque-gets-an-online-refresh-come-visit/comment-page-1/#comment-14 Elia of Tribaling.com Wed, 04 Feb 2009 19:47:00 +0000 http://torqueblog.com/?p=47#comment-14 Thanks for the kind words! Feel free to pass the movie on. I am looking forward to your future blog posts and conversation on the topic of tribal marketing. Thanks for the kind words! Feel free to pass the movie on. I am looking forward to your future blog posts and conversation on the topic of tribal marketing.

]]> By: Kevin Masi http://torquetribemarketing.com/2009/01/torque-gets-an-online-refresh-come-visit/comment-page-1/#comment-13 Kevin Masi Wed, 04 Feb 2009 16:53:00 +0000 http://torqueblog.com/?p=47#comment-13 Elia, your YouTube video is perhaps the simplest and most direct way to cut to the chase about tribal marketing and the purpose of companies, which is not to sell products to consumers, but to support the link between consumers, as they connect to each other other within social tribes. Brilliant! Thanks for following our approach to Tribal Intelligence, and I look forward to your response to future posts. Please subscribe to our feed, or send your email address and I'll add you to our list for periodic notices. Elia, your YouTube video is perhaps the simplest and most direct way to cut to the chase about tribal marketing and the purpose of companies, which is not to sell products to consumers, but to support the link between consumers, as they connect to each other other within social tribes. Brilliant! Thanks for following our approach to Tribal Intelligence, and I look forward to your response to future posts. Please subscribe to our feed, or send your email address and I’ll add you to our list for periodic notices.

]]> By: Elia of Tribaling.com http://torquetribemarketing.com/2009/01/torque-gets-an-online-refresh-come-visit/comment-page-1/#comment-12 Elia of Tribaling.com Wed, 04 Feb 2009 12:58:00 +0000 http://torqueblog.com/?p=47#comment-12 I stumbled across your blog and website through twitter, while looking to connect with other tribal marketers. I thought you would be happy to know that your tweeting was working. Nice work with the new website. The entry page got me interested and sucked me in, as it communicated 'people', 'different', and 'magical'. <br/><br/>On the sharing end of the rope, and 'fresh things online', I added a YouTube movie rethinking the company from a tribal perspective. http://www.youtube.com/user/TribalingVideo<br/><br/>Keep up the good work, and I'll definately tap into the value here. I stumbled across your blog and website through twitter, while looking to connect with other tribal marketers. I thought you would be happy to know that your tweeting was working. Nice work with the new website. The entry page got me interested and sucked me in, as it communicated ‘people’, ‘different’, and ‘magical’.

On the sharing end of the rope, and ‘fresh things online’, I added a YouTube movie rethinking the company from a tribal perspective. http://www.youtube.com/user/TribalingVideo

Keep up the good work, and I’ll definately tap into the value here.

]]> By: Kevin Masi http://torquetribemarketing.com/2009/01/torque-gets-an-online-refresh-come-visit/comment-page-1/#comment-11 Kevin Masi Fri, 30 Jan 2009 16:33:00 +0000 http://torqueblog.com/?p=47#comment-11 Lee, thanks for your kind comments. I wholeheartedly agree with your enthusiasm for asking what your customer's customer wants, both internal and external! The paradox emerges when we look at how infrequently the 'customer's customer' question is actually asked, and held front & center in the planning process (not as often as you'd like to think!). We believe that this is the result of a combination of operational distraction by operational and other mechanics of business...and also a reluctance to really want to know. It's human nature to prescribe, but much less to empathize and help solve from another's point of view. Thus, it's our opportunity to make a difference in business by getting back to the concerns of customer tribes. Lee, thanks for your kind comments. I wholeheartedly agree with your enthusiasm for asking what your customer's customer wants, both internal and external! The paradox emerges when we look at how infrequently the 'customer's customer' question is actually asked, and held front & center in the planning process (not as often as you'd like to think!). We believe that this is the result of a combination of operational distraction by operational and other mechanics of business…and also a reluctance to really want to know. It's human nature to prescribe, but much less to empathize and help solve from another's point of view. Thus, it's our opportunity to make a difference in business by getting back to the concerns of customer tribes.

]]> By: Lee Mann http://torquetribemarketing.com/2009/01/torque-gets-an-online-refresh-come-visit/comment-page-1/#comment-10 Lee Mann Fri, 30 Jan 2009 16:20:00 +0000 http://torqueblog.com/?p=47#comment-10 Thanks, Kevin! It's so nice to see the new Torque face ... even the eyes! This is much more human and inviting!<br/><br/>BTW ... regarding the questions you like to ask clients. My all-time favorite question is "What does YOUR customer's customer want?" See, if I can help a client provide for and please her/his customer, then I'm well on the way to providing well for my client, too. I do this for "internal" as well as external clients. For example, my boss: What can I do to help him please and provide for HIS customers? I LIKE the expression on his face when I accomplish that ... and I like the continuing paycheck, too! :-) Thanks, Kevin! It’s so nice to see the new Torque face … even the eyes! This is much more human and inviting!

BTW … regarding the questions you like to ask clients. My all-time favorite question is “What does YOUR customer’s customer want?” See, if I can help a client provide for and please her/his customer, then I’m well on the way to providing well for my client, too. I do this for “internal” as well as external clients. For example, my boss: What can I do to help him please and provide for HIS customers? I LIKE the expression on his face when I accomplish that … and I like the continuing paycheck, too! :-)

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