Monthly Archives: February 2009

February 21, 2009 – 3:43 pm

Brand Tribe

We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter. Now over 100 years old, the association is clear about the need for change, from staff and [...]

By Kevin Masi | Posted in Agency News, Customer Tribe Marketing, New Client Work | Comments (0)

February 17, 2009 – 7:08 am

eTribes and organizations

We all know more and more people out of work these days, and so the number of people building their personal networks is up dramatically. So is participation in associations, turnout at networking events and attendance at seminars. People are rethinking their careers, whether they’ve lost their jobs or if they expect they might. I’ve [...]

By Kevin Masi | Posted in Customer Tribe Marketing | Comments (3)

February 5, 2009 – 5:13 pm

Consumer tribes don’t do tradeshows

Apple announced late last year that 2009 would be the last year it would participate in Macworld Expo, a show built around Apple’s own brand aficionados. Apple is one of the world’s most loved companies, often cited as a leader in everything from brand cachet and product development, to revenue generation and stock price performance. [...]

By Kevin Masi | Posted in Customer Tribe Marketing | Tagged | Comments (0)

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