Monthly Archives: April 2009

April 20, 2009 – 12:06 pm

Distinguish Spanish Language Tribes

In the course of working with Goose Island Beer Company I’ve learned to distinguish between many types of beer, and have become an aficionado and discriminating craft beer tribalist. Understanding the product is great, but I’ve become concerned with the question: what about marketing beer (or other product categories) to ethnic tribe cultures? I’ve been [...]

By Kevin Masi | Posted in Customer Tribe Marketing, Event News, Hispanic Marketing | Tagged , | Comments (0)

April 16, 2009 – 6:24 am

April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership

There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]

By Kevin Masi | Posted in Agency News, Event News, Marketing Leadership | Comments (2)

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