There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will probably enter into what NPR has coined as: “the New Normal.”
The marketing executives I talk to, widely regard this as an opportunity, a chance for marketing leaders to step up to the table with traditional business leadership. Their view is founded on the ubiquitous questions coming from corporate boardrooms and C-suites: how do we find new customers, grow our brands, and gain share in this fractured economy?
Marketing leaders have long had answers to those questions, even in good times. Perhaps now is the time to be heard, when there is no fallback to the “tried and true” sales-driven, product-driven, channel-driven mindsets. Perhaps now is a time for risk-taking and a time to leverage levity, to lead business cultures through change.
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2 Comments
So interesting.
I love The Second City and I also love this new NPR concept of THE NEW NORMAL. I heard some interviews about it last week and they were great.
Nicolas, thanks for sharing your thoughts on both. I’ve also found that it broadens my perspective to get visions of the future of the economy from sources that are not driven by business or more commercialized media sources.