Monthly Archives: May 2009

May 25, 2009 – 2:38 pm

Embrace Consumer Tribes for Marketing Performance

Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]

By Kevin Masi | Posted in Customer Tribe Marketing, Marketing Leadership, Marketing Trends, New Client Work, Tribe Marketing | Tagged | Comments (1)

May 16, 2009 – 3:08 pm

Reduce marketing spend AND increase ROI?

By Kevin Masi | Posted in Business Trends, Marketing Trends, Tribe Marketing | Tagged | Comments (0)

May 14, 2009 – 9:32 am

What to change when results drop off?

By Kevin Masi | Posted in Business Trends, Customer Tribe Marketing, Marketing Trends, Tribe Marketing | Tagged | Comments (0)

May 12, 2009 – 3:21 am

How do I compete with big brands’ muscle?

By Kevin Masi | Posted in Business Trends, Customer Tribe Marketing, Tribe Marketing | Tagged | Comments (0)

May 7, 2009 – 7:19 am

Crossing Silos, a midmarket morning seminar

The Midmarket Forum at the Chicagoland Chamber of Commerce is offering a breakfast seminar on June 11, 2009. As a committee member, I have helped the Midmarket Forum focus on topics that address competition and marketplace challenges (such as economic downturns). The midmarket is a rewarding sector of the US economy to study. Midmarket businesses [...]

By Kevin Masi | Posted in Marketing Leadership, Marketing Trends | Tagged | Comments (0)

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