Monthly Archives: May 2009

Embrace Consumer Tribes for Marketing Performance

Midmarket companies are facing major challenges, asking:

My marketing influences fewer people, with diminishing results. What do I need to change?
The big brands have the financial muscle to squeeze us “little guys” out.
How do I reduce marketing spend and increase ROI?

Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to these questions with an [...]

Reduce marketing spend AND increase ROI?

What to change when results drop off?

How do I compete with big brands’ muscle?

Crossing Silos, a midmarket morning seminar

The Midmarket Forum at the Chicagoland Chamber of Commerce is offering a breakfast seminar on June 11, 2009.
As a committee member, I have helped the Midmarket Forum focus on topics that address competition and marketplace challenges (such as economic downturns).
The midmarket is a rewarding sector of the US economy to study. Midmarket businesses drive nearly [...]