These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]
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Recommended Reading
Tribes: We Need You to Lead Us
Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Grown up Digital: How the Net Generation Is Changing Your World
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Word of Mouth Marketing: How Smart Companies Get People Talking
Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America
How the Mighty Fall: And Why Some Companies Never Give In
The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability