http://torquetribemarketing.com/2009/07/the-good-to-great-framework-for-brand-building/ News and Insights for Propelling Brands and Business Sun, 02 May 2010 12:40:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://torquetribemarketing.com/2009/07/the-good-to-great-framework-for-brand-building/comment-page-1/#comment-224 Kevin Masi Wed, 19 Aug 2009 18:39:45 +0000 http://torquetribemarketing.com/?p=278#comment-224 Don, thanks for the comment. Yes, Collins focused on more aggressive companies, as a result of his existing body of research on success stories, which were the basis of his book: "From Good To Great." I think you're pointing out the need in the marketing consulting industry for a study on the under-performers, those who wither away from inward focus and absence of proactive change initiatives. Seems a great opportunity to learn from others' mistakes. Don, thanks for the comment. Yes, Collins focused on more aggressive companies, as a result of his existing body of research on success stories, which were the basis of his book: “From Good To Great.” I think you’re pointing out the need in the marketing consulting industry for a study on the under-performers, those who wither away from inward focus and absence of proactive change initiatives. Seems a great opportunity to learn from others’ mistakes.

]]> http://torquetribemarketing.com/2009/07/the-good-to-great-framework-for-brand-building/comment-page-1/#comment-221 Don Drews Fri, 31 Jul 2009 15:30:18 +0000 http://torquetribemarketing.com/?p=278#comment-221 Kevin-- Provocative post. I disagree with Collins' assertion that companies that fall from greatness do so because of undisciplined, aggressive change and growth. It is much more common for companies to lose their way because their thinking and their orientation turn inward rather than outward, and they get over-invested in their status quo. Yes, there are risks in aggressive change for aggressive change sake, and there are minefields in unbridled marketing creativity that is off strategy. But way too often, success creates a subconscious, defensive lets-protect-our-pile mentality that ignores the signs of a market shift. Kevin–
Provocative post. I disagree with Collins’ assertion that companies that fall from greatness do so because of undisciplined, aggressive change and growth. It is much more common for companies to lose their way because their thinking and their orientation turn inward rather than outward, and they get over-invested in their status quo. Yes, there are risks in aggressive change for aggressive change sake, and there are minefields in unbridled marketing creativity that is off strategy. But way too often, success creates a subconscious, defensive lets-protect-our-pile mentality that ignores the signs of a market shift.

]]>