If the future of marketing leadership isn’t what it used to be, the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]
Yearly Archives: 2009
September 15, 2009 – 8:11 am
Raise your voice in a Town Hall debate: the future of marketing
Posted in Marketing Leadership, Marketing Trends Tagged Marketing Leadership Comments (0)
August 31, 2009 – 5:42 am
How much time to connect?
I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly.
Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. Fig [...]
Posted in Agency News, Marketing Trends, Social Media, Web video Comments (0)
July 26, 2009 – 8:19 am
The Good-to-Great Framework, for Brand Building
These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]
Posted in Marketing Leadership, Marketing Trends Tagged Brand building, Marketing Leadership Comments (2)
June 29, 2009 – 10:12 am
Midway through 2009, where is your year headed?
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too!
We’ve [...]
Posted in Agency News, Marketing Leadership, Marketing Trends, Social Media Tagged Marketing Leadership Comments (0)
May 25, 2009 – 2:38 pm
Embrace Consumer Tribes for Marketing Performance
Midmarket companies are facing major challenges, asking:
My marketing influences fewer people, with diminishing results. What do I need to change?
The big brands have the financial muscle to squeeze us “little guys” out.
How do I reduce marketing spend and increase ROI?
Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to these questions with an [...]
