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Recommended Reading
Tribes: We Need You to Lead Us
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America
How the Mighty Fall: And Why Some Companies Never Give In
The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
Yearly Archives: 2009
May 16, 2009 – 3:08 pm
Reduce marketing spend AND increase ROI?
Posted in Business Trends, Marketing Trends, Tribe Marketing Tagged Customer Tribe Marketing Comments (0)
May 14, 2009 – 9:32 am
What to change when results drop off?
Posted in Business Trends, Customer Tribe Marketing, Marketing Trends, Tribe Marketing Tagged Customer Tribe Marketing Comments (0)
May 12, 2009 – 3:21 am
How do I compete with big brands’ muscle?
Posted in Business Trends, Customer Tribe Marketing, Tribe Marketing Tagged Customer Tribe Marketing Comments (0)
May 7, 2009 – 7:19 am
Crossing Silos, a midmarket morning seminar
The Midmarket Forum at the Chicagoland Chamber of Commerce is offering a breakfast seminar on June 11, 2009. As a committee member, I have helped the Midmarket Forum focus on topics that address competition and marketplace challenges (such as economic downturns). The midmarket is a rewarding sector of the US economy to study. Midmarket businesses [...]
Posted in Marketing Leadership, Marketing Trends Tagged Chicagoland Chamber Midmarket Forum Comments (0)
April 20, 2009 – 12:06 pm
Distinguish Spanish Language Tribes
In the course of working with Goose Island Beer Company I’ve learned to distinguish between many types of beer, and have become an aficionado and discriminating craft beer tribalist. Understanding the product is great, but I’ve become concerned with the question: what about marketing beer (or other product categories) to ethnic tribe cultures? I’ve been [...]