Yearly Archives: 2009

April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership

There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]

Leading under risk—with your wits about you

Business is presumed to be run according to a plan, with measures and accountability. But in today’s turbulent economy planning isn’t possible in the way it’s been previously. Getting to point ‘b’ isn’t linear and disciplined. It involves agility, collaboration, understanding limits—and sometimes disregarding the limits. It takes leadership under risk, facing fear and finding [...]

Happiness spreads: Stimulate it to grow customer tribes

According to the British Medical Journal (BMJ) article: Dynamic Spread of Happiness in a Large Social Network, happiness is a fundamental object of human existence. The intent of the study was to go beyond the well known contagion of emotions between people in close proximity and over short periods of time (such as mirroring a [...]

Brand Tribe

We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter. Now over 100 years old, the association is clear about the need for change, from staff and [...]

eTribes and organizations

We all know more and more people out of work these days, and so the number of people building their personal networks is up dramatically. So is participation in associations, turnout at networking events and attendance at seminars. People are rethinking their careers, whether they’ve lost their jobs or if they expect they might. I’ve [...]