December 29, 2010 – 4:11 pm
Now that the decade is coming to a close we’re inspired by trends we see emerging in 2011 that may affect the nation’s health. Each December trendwatching.com publishes its list of trends for the upcoming year. One of these is the increase of health-related lifestyle products and technology. With such products as mobile devices and [...]
December 15, 2010 – 3:15 pm
Throughout the winter holiday season, people are often preoccupied with thinking about what gifts they want to receive from family and friends. That feeling of greed can overwhelm holiday spirit. At Torque, however, we’re always giving – our strategies, our creative services, and now, a holiday party (although the first two items aren’t necessarily free [...]
November 7, 2010 – 6:54 am
It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to “earned media” beyond traditional press [...]
November 5, 2010 – 8:58 am
The following is a reprint of the article published in the November issue of the Chicago AMA newsletter, Intersect, which profiles Torque’s marketing process, used to deliver the Becker Professional Education Re-branding and re-launch marketing program. The Becker re-branding received a 2010 Chicago AMA Brandsmart Award of Merit. Torque’s Market Launch process hinges on seven [...]
October 31, 2010 – 10:43 am
Torque announces the launch of Abri Credit Union, which was unveiled to the public on Monday, November 1. Abri was formed in the merger of Argonne Credit Union and Prairie Trail Credit Union, both of which have served communities in the Joliet region and southern suburbs of Chicago for more than 50 years. Torque developed [...]
Tribes: We Need You to Lead Us
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America
How the Mighty Fall: And Why Some Companies Never Give In
The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers