Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]
Yearly Archives: 2010
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Posted in Agency News, Event News, Marketing Leadership, Midmarket Tagged Agency, Midmarket Comments (0)
February 13, 2010 – 12:38 pm
Redefining Solar ROI
Unique Solar Solutions, a solar thermal heating system manufacturer, needed to launch the business and build its brand image in the marketplace. Torque positioned the Company as an industry disruptor, against the high-end (read: expensive) solar photovoltaic market. Torque designed the company logo and brand standards, then developed the website to highlight USS specialization in [...]
Posted in Agency News Comments (0)
January 7, 2010 – 7:36 am
Managing the Wobbly Economic Recovery
MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]
