Keith McFarland Brings New Focus to the Midmarket

Anyone looking for inspiration to turn slow markets into profitable ones will do well to read Keith McFarland’s latest book Bounce: The Art of Turning Tough Times into Triumph. It’s a business novel, and a particularly successful one in our view. Building on his first book, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, McFarland brings the insights Jim Collins delivered to the world in Good to Great, but specifically focusing on Midmarket companies. Bounce takes those learnings and translates them into a narrative that business managers can adapt to themselves and their own organizations. Much needed in times like these.

The Chicagoland Chamber Midmarket Forum has been fortunate to engage Mr. McFarland to speak at our breakfast seminar on September 30. What’s new for this event is that we’ve reserved a larger space and expect over 200 attendees. This is in part due to the event marketing, which encourages business leaders to bring their teams, in the spirit of Mr. McFarland’s council for organizational change.

Also, In the true hands-on fashion of our past events, networking and dialog are a big part of the event. In addition, books will be available (or if you’re like me and already have yours), and Mr. McFarland will be available for signing. As a longstanding Chamber Midmarket Committee member, and recent fan of his work, I hope to see you at the event!

Thursday, September 30, 2010
7:00AM — 9:30AM The Mid America Club
200 East Randolph Street
Chicago, Illinois 60601