Yearly Archives: 2010

September 30, 2010 – 4:44 pm

Coleman Center Raises the Bar

The Coleman Entrepreneurship Center at DePaul University has formally introduced its new suite of educational programs to support owners of mid-market companies, from $5 million to $25 million. The Center continues to support students and startups, but now is putting considerable focus on helping move established business managers to the next level. To get here, [...]

By Kevin Masi | Posted in Agency News, Brand Strategy, Business Trends, Event News, Midmarket | Comments (0)

August 26, 2010 – 4:20 am

Keith McFarland Brings New Focus to the Midmarket

Anyone looking for inspiration to turn slow markets into profitable ones will do well to read Keith McFarland’s latest book Bounce: The Art of Turning Tough Times into Triumph. It’s a business novel, and a particularly successful one in our view. Building on his first book, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, [...]

By Kevin Masi | Posted in Event News, Midmarket, Thought Leadership | Comments (0)

July 31, 2010 – 1:03 pm

Lessons learned at AM&AA July Annual Conference

Attending this year’s AM&AA conference was an eye-opener. I wasn’t a surprise that the M&A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]

By Kevin Masi | Posted in Brand Strategy, Business Trends, Event News, Marketing Leadership, Midmarket, Strategic Planning, Thought Leadership | Comments (0)

June 11, 2010 – 6:05 am

Put Your Customer at the Center of Your Content Marketing Strategy

Thanks to everyone who attended our presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illustrating content marketing that works to bring him new clients and [...]

By Kevin Masi | Posted in Agency News, Event News, Marketing Trends, Social Media, Thought Leadership | Comments (0)

May 24, 2010 – 7:51 am

Talk is Cheap: Show me Your Content Marketing Strategy

These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections. Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the [...]

By Kevin Masi | Posted in Agency News, Brand Strategy, Marketing Trends, Social Media, Strategic Planning, Thought Leadership, Web 2.0 | Comments (0)

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