Brand experience is shaped in every interaction a customer has with a company, from marketing and sales to product use and support. Therefore, sourcing has a huge impact on the customer experience—and the brand experience.
Toyota left American auto companies behind by forming win-win relationships with suppliers, while Detroit followed old-school practices of beating up vendors on price. No surprise that US car quality suffered.
The same happens in service businesses, such as in our own world of outsourced marketing. It’s crucial that our process carefully incorporates and oversees specialist contractors, to be sure they are delivering the branding and marketing we’ve specified.
Sound interesting, or do you disagree? The Chicagoland Chamber of Commerce Mid Market Forum is hosting a panel discussion to explore contemporary procurement practices from three distinct mid market business perspectives. I expect and encourage some interesting discussion and dissent. I hope you can make it.
Moderator:
Karen Greenbaum, COO of Nixon Peabody
Panelists:
Joseph C. Neapolitan, IT Sourcing Manager – IT Planning & Asset Management, and Steven Kelly, IT Supply Manager, Navistar, Inc.
Eric Chernik, Strategic Programs & Continuous Process Improvements, AAR
Ron Thompson, Senior Vice President of Operations, COO, Shure Incorporated
Essentials:
Tuesday, June 7, 2011
7:00AM – 9:30AM
Nixon Peabody 300 S. Riverside Plaza, 16th Floor
Chicago, Illinois 60606
Visit the Chicagoland Chamber website for more info, and to register.
