Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]
Author: Kevin Masi
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Posted in Agency News, Event News, Marketing Leadership, Midmarket Tagged Agency, Midmarket Comments (0)
January 7, 2010 – 7:36 am
Managing the Wobbly Economic Recovery
MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]
Posted in Uncategorized Comments (1)
December 10, 2009 – 3:21 pm
Reinventing Business at The Hilton
Hospitality has been hard hit by the current downturn. But the host must go on, and the hotels that are rethinking their customers and the communities they serve are finding a way forward.
Darla Sinnard, Catering Sales and Convention Services Manager at the Hilton Lisle/Naperville has done just that.
She began more than 18 months ago with [...]
Posted in Customer Tribe Marketing, Hospitality Comments (0)
November 20, 2009 – 7:00 am
Only Green is Growing: Green Build 2009
The International Green Build Conference took place in Phoenix Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.
Posted in Business Trends, Green Business, Renewable Energy, Tribe Marketing Comments (0)
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
