Author: Kevin Masi

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Navigating the New Normal: Midmarket Companies in the New Economy

Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]

Managing the Wobbly Economic Recovery

MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]

Reinventing Business at The Hilton

Hospitality has been hard hit by the current downturn. But the host must go on, and the hotels that are rethinking their customers and the communities they serve are finding a way forward.
Darla Sinnard, Catering Sales and Convention Services Manager at the Hilton Lisle/Naperville has done just that.
She began more than 18 months ago with [...]

Only Green is Growing: Green Build 2009

The International Green Build Conference took place in Phoenix Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.

Changing Minds, Changing Mindsets

The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.