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This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The result: [...]
Author: Kevin Masi
March 31, 2010 – 4:45 am
Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity
Posted in Brand Strategy, Marketing Leadership, Thought Ledership Tagged Brand Positioning, Strategic planning Comments (0)
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]
Posted in Agency News, Event News, Marketing Leadership, Midmarket Tagged Agency, Midmarket Comments (0)
January 7, 2010 – 7:36 am
Managing the Wobbly Economic Recovery
MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]
Posted in Agency News, Brand Strategy, Event News, Uncategorized Tagged Chicago Marketing Agency, Marketing Executive Networking Group Comments (1)
December 10, 2009 – 3:21 pm
Reinventing Business at The Hilton
Hospitality has been hard hit by the current downturn. But the host must go on, and the hotels that are rethinking their customers and the communities they serve are finding a way forward.
Darla Sinnard, Catering Sales and Convention Services Manager at the Hilton Lisle/Naperville has done just that.
She began more than 18 months ago with [...]
Posted in Customer Tribe Marketing, Hospitality Comments (0)
November 20, 2009 – 7:00 am
Only Green is Growing: Green Build 2009
The International Green Build Conference took place in Phoenix Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.
