Thanks for reading the Blog. I welcome your comments, and I am ever excited to share ideas on branding, customer tribe marketing and social media trends.
Work me http://www.linkedin.com/in/kevinmasi
Friend me http://profile.to/kevinmasi/
Follow me http://twitter.com/KevinMasi
Write me kmasi @ torquelaunch.com
February 4, 2011 – 6:41 am
Molex Incorporated, a global manufacturer of interconnect solutions, was one of the 2010 recipients of the BMA Chicago Innovation Award, for developing the Circular MT Expanded Beam Interconnect Solution. The connection device allows dramatic functional improvement in operating room surgical equipment. Several recipients participated in a BMA Chicago luncheon panel event to discuss their ventures in [...]
January 24, 2011 – 7:26 am
The forthcoming Chicagoland Chamber Midmarket Forum event is on track for what our economy seems to crying for in unison: let’s get things back in gear and SELL STUFF! Jill’s talk, Selling Big(ger) Companies, is designed to help sales individuals and organziaations crack into the high-margin accounts that can grow their businesses. Her methodology, heralded [...]
December 29, 2010 – 4:11 pm
Now that the decade is coming to a close we’re inspired by trends we see emerging in 2011 that may affect the nation’s health. Each December trendwatching.com publishes its list of trends for the upcoming year. One of these is the increase of health-related lifestyle products and technology. With such products as mobile devices and [...]
November 7, 2010 – 6:54 am
It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to “earned media” beyond traditional press [...]
November 5, 2010 – 8:58 am
The following is a reprint of the article published in the November issue of the Chicago AMA newsletter, Intersect, which profiles Torque’s marketing process, used to deliver the Becker Professional Education Re-branding and re-launch marketing program. The Becker re-branding received a 2010 Chicago AMA Brandsmart Award of Merit. Torque’s Market Launch process hinges on seven [...]