Thanks to everyone who attended our presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illustrating content marketing that works to bring him new clients and [...]
Category Archives: Agency News
June 11, 2010 – 6:05 am
Put Your Customer at the Center of Your Content Marketing Strategy
Also posted in Event News, Marketing Trends, Social Media, Thought Ledership Comments (0)
May 24, 2010 – 7:51 am
Talk is Cheap: Show me Your Content Marketing Strategy
These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections.
Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the running. [...]
Also posted in Brand Strategy, Marketing Trends, Social Media, Strategic planning, Thought Ledership, Web 2.0 Comments (0)
May 7, 2010 – 12:54 pm
Radical Marketing: Stop telling the market–and start asking
How business managers are using Radical Marketing during turbulent times.
The “new normal” of today’s economy is forcing business leaders to find new ways to drive their companies forward. It’s time for something radically different, and marketing has a leading role. Torque, a Chicago-based marketing agency, is sharing thoughts and inspiration in a series of seminars on [...]
Also posted in Event News, Strategic planning, Thought Ledership Comments (0)
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]
Also posted in Event News, Marketing Leadership, Midmarket Tagged Agency, Midmarket Comments (0)
February 13, 2010 – 12:38 pm
Redefining Solar ROI
Unique Solar Solutions, a solar thermal heating system manufacturer, needed to launch the business and build its brand image in the marketplace. Torque positioned the Company as an industry disruptor, against the high-end (read: expensive) solar photovoltaic market. Torque designed the company logo and brand standards, then developed the website to highlight USS specialization in [...]
