Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]
Category Archives: Agency News
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Also posted in Event News, Marketing Leadership, Midmarket Tagged Agency, Midmarket Comments (0)
February 13, 2010 – 12:38 pm
Redefining Solar ROI
Unique Solar Solutions, a solar thermal heating system manufacturer, needed to launch the business and build its brand image in the marketplace. Torque positioned the Company as an industry disruptor, against the high-end (read: expensive) solar photovoltaic market. Torque designed the company logo and brand standards, then developed the website to highlight USS specialization in [...]
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November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
Also posted in Business Trends, Social Media, Thought Ledership, Tribe Marketing Tagged Brand building, Customer Tribe Marketing, Marketing Leadership Comments (0)
October 15, 2009 – 12:15 pm
Share the Health: Torque Helps Northwestern Memorial Hospital promote transparency
NMH tapped Torque to spread the word about the publication of their complete quality report card on their new website. The online advertising campaign is running on national sites, including WebMD, ABC7 and Yahoo.
Objectives for the campaign are to generate awareness for the quality report card, bring visitors the site, and to establish the site [...]
Also posted in Health Care Comments (0)
August 31, 2009 – 5:42 am
How much time to connect?
I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly.
Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. Fig [...]
