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	<title>Torque Blog &#187; Agency News</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>National Wellness Conference June 8-9</title>
		<link>http://torquetribemarketing.com/2011/05/national-wellness-conference-june-8-9/</link>
		<comments>http://torquetribemarketing.com/2011/05/national-wellness-conference-june-8-9/#comments</comments>
		<pubDate>Thu, 19 May 2011 16:41:38 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Health Trends]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1126</guid>
		<description><![CDATA[The Eat Well, Live Well, Let’s Move! Conference will bring together nationally-recognized speakers to deconstruct and help rebuild America’s understanding of obesity, nutrition and physical activity. This is an exciting time for intiatives that have been underway for years and are now receiving support from an array of sources, including the White House and First [...]]]></description>
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		<item>
		<title>Brand is as Procurement Does.</title>
		<link>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/</link>
		<comments>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:49:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1105</guid>
		<description><![CDATA[Brand experience is shaped in every interaction a customer has with a company, from marketing and sales to product use and support. Therefore, sourcing has a huge impact on the customer experience—and the brand experience. Toyota left American auto companies behind by forming win-win relationships with suppliers, while Detroit followed old-school practices of beating up [...]]]></description>
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		<title>Health Care IT Update: HIMSS 2011 Conference</title>
		<link>http://torquetribemarketing.com/2011/02/health-care-it-update-himss-2011-conference/</link>
		<comments>http://torquetribemarketing.com/2011/02/health-care-it-update-himss-2011-conference/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 21:20:24 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=953</guid>
		<description><![CDATA[For those not directly involved in health care IT, HIMSS 2011 is the national conference, held in the Orlando Orange County Convention Center, February 21-24. By some accounts, the conference grew 20% over last year. That’s not surprising, considering electronic medical records and many other health care technologies are at the epicenter of the Affordable [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding and Marketing Seminar at LUGPA National Conference</title>
		<link>http://torquetribemarketing.com/2010/11/branding-and-marketing-seminar-at-lugpa-national-conference/</link>
		<comments>http://torquetribemarketing.com/2010/11/branding-and-marketing-seminar-at-lugpa-national-conference/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 12:54:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=778</guid>
		<description><![CDATA[It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to &#8220;earned media&#8221; beyond traditional press [...]]]></description>
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		<title>Chicago American Marketing Association Interviews Torque</title>
		<link>http://torquetribemarketing.com/2010/11/chicago-american-marketing-association-interviews-torque/</link>
		<comments>http://torquetribemarketing.com/2010/11/chicago-american-marketing-association-interviews-torque/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 13:58:01 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=776</guid>
		<description><![CDATA[The following is a reprint of the article published in the November issue of  the Chicago AMA newsletter, Intersect, which profiles Torque&#8217;s marketing process, used to deliver the Becker Professional Education Re-branding and re-launch marketing program. The Becker re-branding received a 2010 Chicago AMA Brandsmart Award of Merit. Torque’s Market Launch process hinges on seven [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Abri Credit Union Launches New Brand</title>
		<link>http://torquetribemarketing.com/2010/10/abri-credit-union-launches-new-brand/</link>
		<comments>http://torquetribemarketing.com/2010/10/abri-credit-union-launches-new-brand/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 15:43:59 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[New Client Work]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=744</guid>
		<description><![CDATA[Torque announces the launch of Abri Credit Union, which was unveiled to the public on Monday, November 1. Abri was formed in the merger of Argonne Credit Union and Prairie Trail Credit Union, both of which have served communities in the Joliet region and southern suburbs of Chicago for more than 50 years. Torque developed [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Coleman Center Raises the Bar</title>
		<link>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/</link>
		<comments>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 21:44:04 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=736</guid>
		<description><![CDATA[The Coleman Entrepreneurship Center at DePaul University has formally introduced its new suite of educational programs to support owners of mid-market companies, from $5 million to $25 million. The Center continues to support students and startups, but now is putting considerable focus on helping move established business managers to the next level. To get here, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Put Your Customer at the Center of Your Content Marketing Strategy</title>
		<link>http://torquetribemarketing.com/2010/06/put-your-customer-at-the-center-of-your-content-marketing-strategy/</link>
		<comments>http://torquetribemarketing.com/2010/06/put-your-customer-at-the-center-of-your-content-marketing-strategy/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:05:47 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=663</guid>
		<description><![CDATA[Thanks to everyone who attended our presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illustrating content marketing that works to bring him new clients and [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/06/put-your-customer-at-the-center-of-your-content-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talk is Cheap: Show me Your Content Marketing Strategy</title>
		<link>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/</link>
		<comments>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:51:12 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=650</guid>
		<description><![CDATA[These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections. Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Radical Marketing: Stop telling the market–and start asking</title>
		<link>http://torquetribemarketing.com/2010/05/radical-marketing-stop-telling-the-market-and-start-asking/</link>
		<comments>http://torquetribemarketing.com/2010/05/radical-marketing-stop-telling-the-market-and-start-asking/#comments</comments>
		<pubDate>Fri, 07 May 2010 19:54:50 +0000</pubDate>
		<dc:creator>Ron</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=629</guid>
		<description><![CDATA[How business managers are using Radical Marketing during turbulent times. The “new normal” of today’s economy is forcing business leaders to find new ways to drive their companies forward. It’s time for something radically different, and marketing has a leading role. Torque, a Chicago-based marketing agency, is sharing thoughts and inspiration in a series of seminars [...]]]></description>
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