MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]
Category Archives: Agency News
January 7, 2010 – 7:36 am
Managing the Wobbly Economic Recovery
Also posted in Brand Strategy, Event News, Uncategorized Tagged Chicago Marketing Agency, Marketing Executive Networking Group Comments (1)
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
Also posted in Business Trends, Social Media, Thought Ledership, Tribe Marketing Tagged Brand building, Customer Tribe Marketing, Marketing Leadership Comments (0)
October 15, 2009 – 12:15 pm
Share the Health: Torque Helps Northwestern Memorial Hospital promote transparency
NMH tapped Torque to spread the word about the publication of their complete quality report card on their new website. The online advertising campaign is running on national sites, including WebMD, ABC7 and Yahoo.
Objectives for the campaign are to generate awareness for the quality report card, bring visitors the site, and to establish the site [...]
Also posted in Health Care Comments (0)
August 31, 2009 – 5:42 am
How much time to connect?
I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly.
Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. Fig [...]
Also posted in Marketing Trends, Social Media, Web video Comments (0)
June 29, 2009 – 10:12 am
Midway through 2009, where is your year headed?
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too!
We’ve [...]
