There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]
Category Archives: Agency News
April 16, 2009 – 6:24 am
April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership
Also posted in Event News, Marketing Leadership Comments (2)
February 21, 2009 – 3:43 pm
Brand Tribe
We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter. Now over 100 years old, the association is clear about the need for change, from staff and [...]
Also posted in Customer Tribe Marketing, New Client Work Comments (0)
January 29, 2009 – 7:13 pm
Torque Gets an Online ReFresh – Come Visit
Re-inventing, then re-presenting a business to keep pace with changing markets is important, especially now. Given the economy, perhaps most held down by general fears and a concern for how to compete, it’s a good time to shake things up and refresh a business’s value to its customers. Obama says this is the new spirit [...]
Comments (5)
November 10, 2008 – 3:44 pm
Bicycle Playing Cards
Bicycle, a venerable American brand of over 130 years, came to us looking for a concerted positioning and solid brand image for their aggressive marketing objectives in 2009. Bicycle needed more than a make-over, it needed a full reconsideration of its target, including a new focus on Moms and Family. We dove into the research [...]
Comments (0)
May 28, 2008 – 5:00 pm
The City of Chicago DOE’s Big Booth at Green Festival 2008
Huge crowds attended Chicago’s Green Festival 2008 at Navy Pier on May 16 and 17. At the show, Torque’s first engagement with the City of Chicago’s Department of Environment (DOE) was distinguished by the successful delivery of their centerpiece space and booth dedicated to their energy conservation programs. In partnership with WRD Environmental and Terracom [...]
