Category Archives: Agency News

August 31, 2009 – 5:42 am

How much time to connect?

I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly. Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. [...]

By Kevin Masi | Also posted in Marketing Trends, Social Media, Web Video | Comments (0)

June 29, 2009 – 10:12 am

Midway through 2009, where is your year headed?

It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too! [...]

By Kevin Masi | Also posted in Marketing Leadership, Marketing Trends, Social Media | Tagged | Comments (0)

April 16, 2009 – 6:24 am

April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership

There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]

By Kevin Masi | Also posted in Event News, Marketing Leadership | Comments (2)

February 21, 2009 – 3:43 pm

Brand Tribe

We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter. Now over 100 years old, the association is clear about the need for change, from staff and [...]

By Kevin Masi | Also posted in Customer Tribe Marketing, New Client Work | Comments (0)

January 29, 2009 – 7:13 pm

Torque Gets an Online ReFresh – Come Visit

Re-inventing, then re-presenting a business to keep pace with changing markets is important, especially now. Given the economy, perhaps most held down by general fears and a concern for how to compete, it’s a good time to shake things up and refresh a business’s value to its customers. Obama says this is the new spirit [...]

By Kevin Masi | Comments (5)

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