Attending this year’s AM&AA conference was an eye-opener. I wasn’t a surprise that the M&A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]
Category Archives: Brand Strategy
July 31, 2010 – 1:03 pm
Lessons learned at AM&AA July Annual Conference
Also posted in Business Trends, Event News, Marketing Leadership, Midmarket, Strategic planning, Thought Ledership Comments (0)
May 24, 2010 – 7:51 am
Talk is Cheap: Show me Your Content Marketing Strategy
These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections. Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the [...]
Also posted in Agency News, Marketing Trends, Social Media, Strategic planning, Thought Ledership, Web 2.0 Comments (0)
March 31, 2010 – 4:45 am
Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity
–> This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The [...]
Also posted in Marketing Leadership, Thought Ledership Tagged Brand Positioning, Strategic planning Comments (0)
January 7, 2010 – 7:36 am
Managing the Wobbly Economic Recovery
MENG Evening Marketing Leadership Town Hall Meeting January 21 Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This [...]
