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	<title>Torque Blog &#187; Brand Strategy</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>Molex Models Health Care and Technology Marketing Best Practices</title>
		<link>http://torquetribemarketing.com/2011/02/molex-models-health-care-and-technology-marketing-best-practices/</link>
		<comments>http://torquetribemarketing.com/2011/02/molex-models-health-care-and-technology-marketing-best-practices/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 12:41:28 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=936</guid>
		<description><![CDATA[Molex Incorporated, a global manufacturer of interconnect solutions, was one of the 2010 recipients of the BMA Chicago Innovation Award, for developing the Circular MT Expanded Beam Interconnect Solution. The connection device allows dramatic functional improvement in operating room surgical equipment. Several recipients participated in a BMA Chicago luncheon panel event to discuss their ventures in [...]]]></description>
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		<title>Spotlighting Innovation and Entrepreneurship Among Small and Mid-Market Businesses</title>
		<link>http://torquetribemarketing.com/2011/01/spotlighting-innovation-and-entrepreneurship-among-small-and-mid-market-businesses/</link>
		<comments>http://torquetribemarketing.com/2011/01/spotlighting-innovation-and-entrepreneurship-among-small-and-mid-market-businesses/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 19:40:38 +0000</pubDate>
		<dc:creator>Eric Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=902</guid>
		<description><![CDATA[Torque has worked with the DePaul Coleman Center for Entrepreneurship to help communicate their role as a dynamic thought leader, educator and guide for Chicago business owners. Raman Chadha, executive director and clinical professor for the Coleman Center, has been executing this positioning in many ways, including sharing his insights on notable second-stage companies every [...]]]></description>
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		<title>Branding and Marketing Seminar at LUGPA National Conference</title>
		<link>http://torquetribemarketing.com/2010/11/branding-and-marketing-seminar-at-lugpa-national-conference/</link>
		<comments>http://torquetribemarketing.com/2010/11/branding-and-marketing-seminar-at-lugpa-national-conference/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 12:54:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=778</guid>
		<description><![CDATA[It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to &#8220;earned media&#8221; beyond traditional press [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Chicago American Marketing Association Interviews Torque</title>
		<link>http://torquetribemarketing.com/2010/11/chicago-american-marketing-association-interviews-torque/</link>
		<comments>http://torquetribemarketing.com/2010/11/chicago-american-marketing-association-interviews-torque/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 13:58:01 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=776</guid>
		<description><![CDATA[The following is a reprint of the article published in the November issue of  the Chicago AMA newsletter, Intersect, which profiles Torque&#8217;s marketing process, used to deliver the Becker Professional Education Re-branding and re-launch marketing program. The Becker re-branding received a 2010 Chicago AMA Brandsmart Award of Merit. Torque’s Market Launch process hinges on seven [...]]]></description>
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		<title>Abri Credit Union Launches New Brand</title>
		<link>http://torquetribemarketing.com/2010/10/abri-credit-union-launches-new-brand/</link>
		<comments>http://torquetribemarketing.com/2010/10/abri-credit-union-launches-new-brand/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 15:43:59 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[New Client Work]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=744</guid>
		<description><![CDATA[Torque announces the launch of Abri Credit Union, which was unveiled to the public on Monday, November 1. Abri was formed in the merger of Argonne Credit Union and Prairie Trail Credit Union, both of which have served communities in the Joliet region and southern suburbs of Chicago for more than 50 years. Torque developed [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Coleman Center Raises the Bar</title>
		<link>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/</link>
		<comments>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 21:44:04 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=736</guid>
		<description><![CDATA[The Coleman Entrepreneurship Center at DePaul University has formally introduced its new suite of educational programs to support owners of mid-market companies, from $5 million to $25 million. The Center continues to support students and startups, but now is putting considerable focus on helping move established business managers to the next level. To get here, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons learned at AM&amp;AA July Annual Conference</title>
		<link>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/</link>
		<comments>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 20:03:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=705</guid>
		<description><![CDATA[Attending this year’s AM&#38;AA conference was an eye-opener. I wasn&#8217;t a surprise that the M&#38;A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talk is Cheap: Show me Your Content Marketing Strategy</title>
		<link>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/</link>
		<comments>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:51:12 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=650</guid>
		<description><![CDATA[These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections. Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity</title>
		<link>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/</link>
		<comments>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 11:45:33 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=535</guid>
		<description><![CDATA[&#8211;&#62; This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Managing the Wobbly Economic Recovery</title>
		<link>http://torquetribemarketing.com/2010/01/managing-the-wobbly-economic-recovery/</link>
		<comments>http://torquetribemarketing.com/2010/01/managing-the-wobbly-economic-recovery/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:36:45 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>
		<category><![CDATA[Marketing Executive Networking Group]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=455</guid>
		<description><![CDATA[MENG Evening Marketing Leadership Town Hall Meeting January 21 Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This [...]]]></description>
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		<slash:comments>1</slash:comments>
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