Category Archives: Customer Tribe Marketing

December 10, 2009 – 3:21 pm

Reinventing Business at The Hilton

Hospitality has been hard hit by the current downturn. But the host must go on, and the hotels that are rethinking their customers and the communities they serve are finding a way forward. Darla Sinnard, Catering Sales and Convention Services Manager at the Hilton Lisle/Naperville has done just that. She began more than 18 months [...]

By Kevin Masi | Also posted in Hospitality | Comments (0)

May 25, 2009 – 2:38 pm

Embrace Consumer Tribes for Marketing Performance

Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]

By Kevin Masi | Also posted in Marketing Leadership, Marketing Trends, New Client Work, Tribe Marketing | Tagged | Comments (1)

May 14, 2009 – 9:32 am

What to change when results drop off?

By Kevin Masi | Also posted in Business Trends, Marketing Trends, Tribe Marketing | Tagged | Comments (0)

May 12, 2009 – 3:21 am

How do I compete with big brands’ muscle?

By Kevin Masi | Also posted in Business Trends, Tribe Marketing | Tagged | Comments (0)

April 20, 2009 – 12:06 pm

Distinguish Spanish Language Tribes

In the course of working with Goose Island Beer Company I’ve learned to distinguish between many types of beer, and have become an aficionado and discriminating craft beer tribalist. Understanding the product is great, but I’ve become concerned with the question: what about marketing beer (or other product categories) to ethnic tribe cultures? I’ve been [...]

By Kevin Masi | Also posted in Event News, Hispanic Marketing | Tagged , | Comments (0)

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