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	<title>Torque Blog &#187; Customer Tribe Marketing</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>Reinventing Business at The Hilton</title>
		<link>http://torquetribemarketing.com/2009/12/reinventing-business-at-the-hilton/</link>
		<comments>http://torquetribemarketing.com/2009/12/reinventing-business-at-the-hilton/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 22:21:07 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Hospitality]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=432</guid>
		<description><![CDATA[Hospitality has been hard hit by the current downturn. But the host must go on, and the hotels that are rethinking their customers and the communities they serve are finding a way forward. Darla Sinnard, Catering Sales and Convention Services Manager at the Hilton Lisle/Naperville has done just that. She began more than 18 months [...]]]></description>
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		<title>Embrace Consumer Tribes for Marketing Performance</title>
		<link>http://torquetribemarketing.com/2009/05/embrace-consumer-tribes-for-marketing-performance/</link>
		<comments>http://torquetribemarketing.com/2009/05/embrace-consumer-tribes-for-marketing-performance/#comments</comments>
		<pubDate>Mon, 25 May 2009 21:38:37 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[New Client Work]]></category>
		<category><![CDATA[Tribe Marketing]]></category>
		<category><![CDATA[Consumer Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=177</guid>
		<description><![CDATA[Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What to change when results drop off?</title>
		<link>http://torquetribemarketing.com/2009/05/165/</link>
		<comments>http://torquetribemarketing.com/2009/05/165/#comments</comments>
		<pubDate>Thu, 14 May 2009 16:32:24 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=165</guid>
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		<title>How do I compete with big brands&#8217; muscle?</title>
		<link>http://torquetribemarketing.com/2009/05/154/</link>
		<comments>http://torquetribemarketing.com/2009/05/154/#comments</comments>
		<pubDate>Tue, 12 May 2009 10:21:05 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=154</guid>
		<description><![CDATA[]]></description>
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		<title>Distinguish Spanish Language Tribes</title>
		<link>http://torquetribemarketing.com/2009/04/distinguish-spanish-language-tribes/</link>
		<comments>http://torquetribemarketing.com/2009/04/distinguish-spanish-language-tribes/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 19:06:34 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=112</guid>
		<description><![CDATA[In the course of working with Goose Island Beer Company I’ve learned to distinguish between many types of beer, and have become an aficionado and discriminating craft beer tribalist. Understanding the product is great, but I’ve become concerned with the question: what about marketing beer (or other product categories) to ethnic tribe cultures? I’ve been [...]]]></description>
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		<title>Happiness spreads: Stimulate it to grow customer tribes</title>
		<link>http://torquetribemarketing.com/2009/03/happiness-spreads-stimulate-it-to-grow-customer-tribes/</link>
		<comments>http://torquetribemarketing.com/2009/03/happiness-spreads-stimulate-it-to-grow-customer-tribes/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 12:41:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=59</guid>
		<description><![CDATA[According to the British Medical Journal (BMJ) article: Dynamic Spread of Happiness in a Large Social Network, happiness is a fundamental object of human existence. The intent of the study was to go beyond the well known contagion of emotions between people in close proximity and over short periods of time (such as mirroring a [...]]]></description>
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		<title>Brand Tribe</title>
		<link>http://torquetribemarketing.com/2009/02/brand-tribe/</link>
		<comments>http://torquetribemarketing.com/2009/02/brand-tribe/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 22:43:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[New Client Work]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=50</guid>
		<description><![CDATA[We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter. Now over 100 years old, the association is clear about the need for change, from staff and [...]]]></description>
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		<title>eTribes and organizations</title>
		<link>http://torquetribemarketing.com/2009/02/etribes-and-organizations/</link>
		<comments>http://torquetribemarketing.com/2009/02/etribes-and-organizations/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 14:08:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=49</guid>
		<description><![CDATA[We all know more and more people out of work these days, and so the number of people building their personal networks is up dramatically. So is participation in associations, turnout at networking events and attendance at seminars. People are rethinking their careers, whether they’ve lost their jobs or if they expect they might. I’ve [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Consumer tribes don’t do tradeshows</title>
		<link>http://torquetribemarketing.com/2009/02/consumer-tribes-don%e2%80%99t-do-tradeshows/</link>
		<comments>http://torquetribemarketing.com/2009/02/consumer-tribes-don%e2%80%99t-do-tradeshows/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 00:13:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=48</guid>
		<description><![CDATA[Apple announced late last year that 2009 would be the last year it would participate in Macworld Expo, a show built around Apple’s own brand aficionados. Apple is one of the world’s most loved companies, often cited as a leader in everything from brand cachet and product development, to revenue generation and stock price performance. [...]]]></description>
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