Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]
Category Archives: Event News
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Also posted in Agency News, Marketing Leadership, Midmarket Tagged Agency, Midmarket Comments (0)
December 14, 2009 – 3:28 pm
Tis the Season to Venture Something New
It’s the season for many things: festivity, shopping, and last but not least, connecting with people. The holidays are a time of year when many people acknowledge they want to feel more connected to others. They let their guard down and embrace the messages and experiences that are all around them. And in doing that, [...]
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April 20, 2009 – 12:06 pm
Distinguish Spanish Language Tribes
In the course of working with Goose Island Beer Company I’ve learned to distinguish between many types of beer, and have become an aficionado and discriminating craft beer tribalist. Understanding the product is great, but I’ve become concerned with the question: what about marketing beer (or other product categories) to ethnic tribe cultures?
I’ve been working [...]
Also posted in Customer Tribe Marketing, Hispanic Marketing Tagged Hispanic Marketing, Tribe Marketing Comments (0)
April 16, 2009 – 6:24 am
April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership
There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]
Also posted in Agency News, Marketing Leadership Comments (2)
March 31, 2009 – 10:42 am
Leading under risk—with your wits about you
Business is presumed to be run according to a plan, with measures and accountability. But in today’s turbulent economy planning isn’t possible in the way it’s been previously. Getting to point ‘b’ isn’t linear and disciplined. It involves agility, collaboration, understanding limits—and sometimes disregarding the limits. It takes leadership under risk, facing fear and finding [...]
