Thanks to everyone who attended our presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illustrating content marketing that works to bring him new clients and [...]
Category Archives: Event News
June 11, 2010 – 6:05 am
Put Your Customer at the Center of Your Content Marketing Strategy
Also posted in Agency News, Marketing Trends, Social Media, Thought Ledership Comments (0)
May 7, 2010 – 12:54 pm
Radical Marketing: Stop telling the market–and start asking
How business managers are using Radical Marketing during turbulent times.
The “new normal” of today’s economy is forcing business leaders to find new ways to drive their companies forward. It’s time for something radically different, and marketing has a leading role. Torque, a Chicago-based marketing agency, is sharing thoughts and inspiration in a series of seminars on [...]
Also posted in Agency News, Strategic planning, Thought Ledership Comments (0)
April 24, 2010 – 4:45 am
Judith Wright: Do Men and Women Lead Differently?
We’ve been anticipating a fascinating evening on April 29—and the bar just went up: we’re thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of “brain sex,” the cognitive differences between men and [...]
Also posted in Marketing Leadership, Thought Ledership Tagged Chicago Marketing Agency, Marketing Executive Networking Group Comments (2)
April 13, 2010 – 5:58 am
Do Men and Women Lead Differently?
Gender differences are perhaps the oldest—and among the most poignant—discussion our culture knows. Geoffrey Chaucer treated the topic with timeless wit and relevance in his Canterbury Tales. Centuries later, scholars continue writing about Chaucer. My father, Michael Masi, was one of those scholars, and his last book was on Chaucer and Gender.
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Fast forward to April [...]
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April 9, 2010 – 9:26 am
The New Normal: Strategic Planning In a Time When Past Lessons Don’t Teach All
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.
Central to his talk was to identify midmarket [...]
