Category Archives: Event News

Navigating the New Normal: Midmarket Companies in the New Economy

Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]

Tis the Season to Venture Something New

It’s the season for many things: festivity, shopping, and last but not least, connecting with people. The holidays are a time of year when many people acknowledge they want to feel more connected to others. They let their guard down and embrace the messages and experiences that are all around them. And in doing that, [...]

Distinguish Spanish Language Tribes

In the course of working with Goose Island Beer Company I’ve learned to distinguish between many types of beer, and have become an aficionado and discriminating craft beer tribalist. Understanding the product is great, but I’ve become concerned with the question: what about marketing beer (or other product categories) to ethnic tribe cultures?
I’ve been working [...]

April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership

There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]

Leading under risk—with your wits about you

Business is presumed to be run according to a plan, with measures and accountability. But in today’s turbulent economy planning isn’t possible in the way it’s been previously. Getting to point ‘b’ isn’t linear and disciplined. It involves agility, collaboration, understanding limits—and sometimes disregarding the limits. It takes leadership under risk, facing fear and finding [...]