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	<title>Torque Blog &#187; Event News</title>
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	<description>News and Insights for Propelling Brands and Business</description>
	<lastBuildDate>Wed, 25 May 2011 21:45:41 +0000</lastBuildDate>
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		<title>Marketing mistake #1: Failing to Lead</title>
		<link>http://torquetribemarketing.com/2011/05/marketing-mistake-1-failing-to-lead/</link>
		<comments>http://torquetribemarketing.com/2011/05/marketing-mistake-1-failing-to-lead/#comments</comments>
		<pubDate>Fri, 20 May 2011 14:20:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1145</guid>
		<description><![CDATA[Marketers who wait to be given their marching orders and to have all the facts in hand before putting a foot forward, will never achieve greatness. But many business managers are asking for greatness from their marketing investment. Something revolutionary. Category re-defining. Life-changing. Why should we, as marketers, give them anything less? The following are [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>National Wellness Conference June 8-9</title>
		<link>http://torquetribemarketing.com/2011/05/national-wellness-conference-june-8-9/</link>
		<comments>http://torquetribemarketing.com/2011/05/national-wellness-conference-june-8-9/#comments</comments>
		<pubDate>Thu, 19 May 2011 16:41:38 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Health Trends]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1126</guid>
		<description><![CDATA[The Eat Well, Live Well, Let’s Move! Conference will bring together nationally-recognized speakers to deconstruct and help rebuild America’s understanding of obesity, nutrition and physical activity. This is an exciting time for intiatives that have been underway for years and are now receiving support from an array of sources, including the White House and First [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand is as Procurement Does.</title>
		<link>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/</link>
		<comments>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:49:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1105</guid>
		<description><![CDATA[Brand experience is shaped in every interaction a customer has with a company, from marketing and sales to product use and support. Therefore, sourcing has a huge impact on the customer experience—and the brand experience. Toyota left American auto companies behind by forming win-win relationships with suppliers, while Detroit followed old-school practices of beating up [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Health Care IT Update: HIMSS 2011 Conference</title>
		<link>http://torquetribemarketing.com/2011/02/health-care-it-update-himss-2011-conference/</link>
		<comments>http://torquetribemarketing.com/2011/02/health-care-it-update-himss-2011-conference/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 21:20:24 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=953</guid>
		<description><![CDATA[For those not directly involved in health care IT, HIMSS 2011 is the national conference, held in the Orlando Orange County Convention Center, February 21-24. By some accounts, the conference grew 20% over last year. That’s not surprising, considering electronic medical records and many other health care technologies are at the epicenter of the Affordable [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jill Konrath Speaks at the Chicagoland Chamber Midmarket Forum, Feb. 10</title>
		<link>http://torquetribemarketing.com/2011/01/jill-konrath-speaks-at-the-chicagoland-chamber-midmarket-forum-feb-10/</link>
		<comments>http://torquetribemarketing.com/2011/01/jill-konrath-speaks-at-the-chicagoland-chamber-midmarket-forum-feb-10/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 13:26:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Sales Stratetgies]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=918</guid>
		<description><![CDATA[The forthcoming Chicagoland Chamber Midmarket Forum event is on track for what our economy seems to crying for in unison: let&#8217;s get things back in gear and SELL STUFF! Jill&#8217;s talk, Selling Big(ger) Companies, is designed to help sales individuals and organziaations crack into the high-margin accounts that can grow their businesses. Her methodology, heralded [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2011/01/jill-konrath-speaks-at-the-chicagoland-chamber-midmarket-forum-feb-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Circus Dog Holidays</title>
		<link>http://torquetribemarketing.com/2010/12/a-circus-dog-for-the-holidays/</link>
		<comments>http://torquetribemarketing.com/2010/12/a-circus-dog-for-the-holidays/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 21:15:04 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=857</guid>
		<description><![CDATA[Throughout the winter holiday season, people are often preoccupied with thinking about what gifts they want to receive from family and friends. That feeling of greed can overwhelm holiday spirit. At Torque, however, we’re always giving &#8211; our strategies, our creative services, and now, a holiday party (although the first two items aren’t necessarily free [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding and Marketing Seminar at LUGPA National Conference</title>
		<link>http://torquetribemarketing.com/2010/11/branding-and-marketing-seminar-at-lugpa-national-conference/</link>
		<comments>http://torquetribemarketing.com/2010/11/branding-and-marketing-seminar-at-lugpa-national-conference/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 12:54:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=778</guid>
		<description><![CDATA[It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to &#8220;earned media&#8221; beyond traditional press [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/11/branding-and-marketing-seminar-at-lugpa-national-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coleman Center Raises the Bar</title>
		<link>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/</link>
		<comments>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 21:44:04 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=736</guid>
		<description><![CDATA[The Coleman Entrepreneurship Center at DePaul University has formally introduced its new suite of educational programs to support owners of mid-market companies, from $5 million to $25 million. The Center continues to support students and startups, but now is putting considerable focus on helping move established business managers to the next level. To get here, [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keith McFarland Brings New Focus to the Midmarket</title>
		<link>http://torquetribemarketing.com/2010/08/keith-mcfarland-brings-new-focus-to-the-midmarket/</link>
		<comments>http://torquetribemarketing.com/2010/08/keith-mcfarland-brings-new-focus-to-the-midmarket/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 11:20:35 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=718</guid>
		<description><![CDATA[Anyone looking for inspiration to turn slow markets into profitable ones will do well to read Keith McFarland’s latest book Bounce: The Art of Turning Tough Times into Triumph. It’s a business novel, and a particularly successful one in our view. Building on his first book, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/08/keith-mcfarland-brings-new-focus-to-the-midmarket/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons learned at AM&amp;AA July Annual Conference</title>
		<link>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/</link>
		<comments>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 20:03:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=705</guid>
		<description><![CDATA[Attending this year’s AM&#38;AA conference was an eye-opener. I wasn&#8217;t a surprise that the M&#38;A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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