In the course of working with Goose Island Beer Company I’ve learned to distinguish between many types of beer, and have become an aficionado and discriminating craft beer tribalist. Understanding the product is great, but I’ve become concerned with the question: what about marketing beer (or other product categories) to ethnic tribe cultures? I’ve been [...]
Category Archives: Event News
April 20, 2009 – 12:06 pm
Distinguish Spanish Language Tribes
Also posted in Customer Tribe Marketing, Hispanic Marketing Tagged Hispanic Marketing, Tribe Marketing Comments (0)
April 16, 2009 – 6:24 am
April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership
There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]
Also posted in Agency News, Marketing Leadership Comments (2)
March 31, 2009 – 10:42 am
Leading under risk—with your wits about you
Business is presumed to be run according to a plan, with measures and accountability. But in today’s turbulent economy planning isn’t possible in the way it’s been previously. Getting to point ‘b’ isn’t linear and disciplined. It involves agility, collaboration, understanding limits—and sometimes disregarding the limits. It takes leadership under risk, facing fear and finding [...]
Also posted in Marketing Leadership Tagged Leading under risk Comments (2)
November 11, 2008 – 9:05 am
Tribal networking during turbulent times
Are you feeling a surge of networking activity during the looming forecasts of financial disaster? It seems networking is up everywhere, people turning to tribal membership organizations, both online and those that meet in person. I am a member of MENG Marketing Executive Network Group, whose president Richard Guha put out an email asking, “Will [...]
