We’ve been anticipating a fascinating evening on April 29—and the bar just went up: we’re thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of “brain sex,” the cognitive differences between men and [...]
Category Archives: Marketing Leadership
April 24, 2010 – 4:45 am
Judith Wright: Do Men and Women Lead Differently?
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April 13, 2010 – 5:58 am
Do Men and Women Lead Differently?
Gender differences are perhaps the oldest—and among the most poignant—discussion our culture knows. Geoffrey Chaucer treated the topic with timeless wit and relevance in his Canterbury Tales. Centuries later, scholars continue writing about Chaucer. My father, Michael Masi, was one of those scholars, and his last book was on Chaucer and Gender.
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Fast forward to April [...]
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April 9, 2010 – 9:26 am
The New Normal: Strategic Planning In a Time When Past Lessons Don’t Teach All
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.
Central to his talk was to identify midmarket [...]
Also posted in Event News, Marketing Trends, Midmarket, Strategic planning, Thought Ledership Tagged Chicago Marketing Agency Comments (0)
March 31, 2010 – 4:45 am
Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity
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This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The result: [...]
Also posted in Brand Strategy, Thought Ledership Tagged Brand Positioning, Strategic planning Comments (0)
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]
