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	<title>Torque Blog &#187; Marketing Leadership</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>Marketing mistake #1: Failing to Lead</title>
		<link>http://torquetribemarketing.com/2011/05/marketing-mistake-1-failing-to-lead/</link>
		<comments>http://torquetribemarketing.com/2011/05/marketing-mistake-1-failing-to-lead/#comments</comments>
		<pubDate>Fri, 20 May 2011 14:20:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1145</guid>
		<description><![CDATA[Marketers who wait to be given their marching orders and to have all the facts in hand before putting a foot forward, will never achieve greatness. But many business managers are asking for greatness from their marketing investment. Something revolutionary. Category re-defining. Life-changing. Why should we, as marketers, give them anything less? The following are [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Brand is as Procurement Does.</title>
		<link>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/</link>
		<comments>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:49:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1105</guid>
		<description><![CDATA[Brand experience is shaped in every interaction a customer has with a company, from marketing and sales to product use and support. Therefore, sourcing has a huge impact on the customer experience—and the brand experience. Toyota left American auto companies behind by forming win-win relationships with suppliers, while Detroit followed old-school practices of beating up [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Molex Models Health Care and Technology Marketing Best Practices</title>
		<link>http://torquetribemarketing.com/2011/02/molex-models-health-care-and-technology-marketing-best-practices/</link>
		<comments>http://torquetribemarketing.com/2011/02/molex-models-health-care-and-technology-marketing-best-practices/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 12:41:28 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=936</guid>
		<description><![CDATA[Molex Incorporated, a global manufacturer of interconnect solutions, was one of the 2010 recipients of the BMA Chicago Innovation Award, for developing the Circular MT Expanded Beam Interconnect Solution. The connection device allows dramatic functional improvement in operating room surgical equipment. Several recipients participated in a BMA Chicago luncheon panel event to discuss their ventures in [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2011/02/molex-models-health-care-and-technology-marketing-best-practices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Lessons learned at AM&amp;AA July Annual Conference</title>
		<link>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/</link>
		<comments>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 20:03:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=705</guid>
		<description><![CDATA[Attending this year’s AM&#38;AA conference was an eye-opener. I wasn&#8217;t a surprise that the M&#38;A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Judith Wright: Do Men and Women Lead Differently?</title>
		<link>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/</link>
		<comments>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 11:45:57 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>
		<category><![CDATA[Marketing Executive Networking Group]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=612</guid>
		<description><![CDATA[We&#8217;ve been anticipating a fascinating evening on April 29—and the bar just went up: we&#8217;re thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of &#8220;brain sex,&#8221; the cognitive differences between men and [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Do Men and Women Lead Differently?</title>
		<link>http://torquetribemarketing.com/2010/04/do-men-and-women-lead-differently/</link>
		<comments>http://torquetribemarketing.com/2010/04/do-men-and-women-lead-differently/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 12:58:12 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=579</guid>
		<description><![CDATA[Gender differences are perhaps the oldest—and among the most poignant—discussion our culture knows. Geoffrey Chaucer treated the topic with timeless wit and relevance in his Canterbury Tales. Centuries later, scholars continue writing about Chaucer. My father, Michael Masi, was one of those scholars, and his last book was on Chaucer and Gender. ~ ~ Fast [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Normal: Strategic Planning In a Time When Past Lessons Don&#8217;t Teach All</title>
		<link>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/</link>
		<comments>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:26:56 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=559</guid>
		<description><![CDATA[The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago. Central to his talk was to identify [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity</title>
		<link>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/</link>
		<comments>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 11:45:33 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=535</guid>
		<description><![CDATA[&#8211;&#62; This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Navigating the New Normal: Midmarket Companies in the New Economy</title>
		<link>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/</link>
		<comments>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:31:37 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=508</guid>
		<description><![CDATA[Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies. Torque has been working with midmarket [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Raise your voice in a Town Hall debate: the future of marketing</title>
		<link>http://torquetribemarketing.com/2009/09/raise-your-voice-at-the-october-1-2009-meng-town-hall-meeting/</link>
		<comments>http://torquetribemarketing.com/2009/09/raise-your-voice-at-the-october-1-2009-meng-town-hall-meeting/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:11:59 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=311</guid>
		<description><![CDATA[If the future of marketing leadership isn’t what it used to be,  the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2009/09/raise-your-voice-at-the-october-1-2009-meng-town-hall-meeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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