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	<title>Torque Blog &#187; Marketing Leadership</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>Lessons learned at AM&amp;AA July Annual Conference</title>
		<link>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/</link>
		<comments>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 20:03:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[Thought Ledership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=705</guid>
		<description><![CDATA[Attending this year’s AM&#38;AA conference was an eye-opener. I wasn&#8217;t a surprise that the M&#38;A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Judith Wright: Do Men and Women Lead Differently?</title>
		<link>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/</link>
		<comments>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 11:45:57 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>
		<category><![CDATA[Marketing Executive Networking Group]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=612</guid>
		<description><![CDATA[We&#8217;ve been anticipating a fascinating evening on April 29—and the bar just went up: we&#8217;re thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of &#8220;brain sex,&#8221; the cognitive differences between men and [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Do Men and Women Lead Differently?</title>
		<link>http://torquetribemarketing.com/2010/04/do-men-and-women-lead-differently/</link>
		<comments>http://torquetribemarketing.com/2010/04/do-men-and-women-lead-differently/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 12:58:12 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=579</guid>
		<description><![CDATA[Gender differences are perhaps the oldest—and among the most poignant—discussion our culture knows. Geoffrey Chaucer treated the topic with timeless wit and relevance in his Canterbury Tales. Centuries later, scholars continue writing about Chaucer. My father, Michael Masi, was one of those scholars, and his last book was on Chaucer and Gender. ~ ~ Fast [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/04/do-men-and-women-lead-differently/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Normal: Strategic Planning In a Time When Past Lessons Don&#8217;t Teach All</title>
		<link>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/</link>
		<comments>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:26:56 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=559</guid>
		<description><![CDATA[The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago. Central to his talk was to identify [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity</title>
		<link>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/</link>
		<comments>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 11:45:33 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Strategic planning]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=535</guid>
		<description><![CDATA[&#8211;&#62; This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Navigating the New Normal: Midmarket Companies in the New Economy</title>
		<link>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/</link>
		<comments>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:31:37 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=508</guid>
		<description><![CDATA[Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies. Torque has been working with midmarket [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Raise your voice in a Town Hall debate: the future of marketing</title>
		<link>http://torquetribemarketing.com/2009/09/raise-your-voice-at-the-october-1-2009-meng-town-hall-meeting/</link>
		<comments>http://torquetribemarketing.com/2009/09/raise-your-voice-at-the-october-1-2009-meng-town-hall-meeting/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:11:59 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=311</guid>
		<description><![CDATA[If the future of marketing leadership isn’t what it used to be,  the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2009/09/raise-your-voice-at-the-october-1-2009-meng-town-hall-meeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Good-to-Great Framework, for Brand Building</title>
		<link>http://torquetribemarketing.com/2009/07/the-good-to-great-framework-for-brand-building/</link>
		<comments>http://torquetribemarketing.com/2009/07/the-good-to-great-framework-for-brand-building/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 15:19:08 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Brand building]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=278</guid>
		<description><![CDATA[These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2009/07/the-good-to-great-framework-for-brand-building/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Midway through 2009, where is your year headed?</title>
		<link>http://torquetribemarketing.com/2009/06/midway-through-2009-where-is-your-year-headed/</link>
		<comments>http://torquetribemarketing.com/2009/06/midway-through-2009-where-is-your-year-headed/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 17:12:18 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=214</guid>
		<description><![CDATA[It&#8217;s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I&#8217;ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too! [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2009/06/midway-through-2009-where-is-your-year-headed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Embrace Consumer Tribes for Marketing Performance</title>
		<link>http://torquetribemarketing.com/2009/05/embrace-consumer-tribes-for-marketing-performance/</link>
		<comments>http://torquetribemarketing.com/2009/05/embrace-consumer-tribes-for-marketing-performance/#comments</comments>
		<pubDate>Mon, 25 May 2009 21:38:37 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[New Client Work]]></category>
		<category><![CDATA[Tribe Marketing]]></category>
		<category><![CDATA[Consumer Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=177</guid>
		<description><![CDATA[Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2009/05/embrace-consumer-tribes-for-marketing-performance/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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