Category Archives: Marketing Leadership

April 13, 2010 – 5:58 am

Do Men and Women Lead Differently?

Gender differences are perhaps the oldest—and among the most poignant—discussion our culture knows. Geoffrey Chaucer treated the topic with timeless wit and relevance in his Canterbury Tales. Centuries later, scholars continue writing about Chaucer. My father, Michael Masi, was one of those scholars, and his last book was on Chaucer and Gender. ~ ~ Fast [...]

By Kevin Masi | Also posted in Event News | Tagged | Comments (0)

April 9, 2010 – 9:26 am

The New Normal: Strategic Planning In a Time When Past Lessons Don’t Teach All

The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago. Central to his talk was to identify [...]

By Kevin Masi | Also posted in Event News, Marketing Trends, Midmarket, Strategic Planning, Thought Leadership | Tagged | Comments (0)

March 31, 2010 – 4:45 am

Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity

–> This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The [...]

By Kevin Masi | Also posted in Brand Strategy, Thought Leadership | Tagged , | Comments (0)

February 18, 2010 – 11:31 am

Navigating the New Normal: Midmarket Companies in the New Economy

Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies. Torque has been working with midmarket [...]

By Kevin Masi | Also posted in Agency News, Event News, Midmarket | Tagged , | Comments (0)

September 15, 2009 – 8:11 am

Raise your voice in a Town Hall debate: the future of marketing

If the future of marketing leadership isn’t what it used to be,  the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]

By Kevin Masi | Also posted in Marketing Trends | Tagged | Comments (0)

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