Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies. Torque has been working with midmarket [...]
Category Archives: Marketing Leadership
February 18, 2010 – 11:31 am
Navigating the New Normal: Midmarket Companies in the New Economy
Also posted in Agency News, Event News, Midmarket Tagged Agency, Midmarket Comments (0)
September 15, 2009 – 8:11 am
Raise your voice in a Town Hall debate: the future of marketing
If the future of marketing leadership isn’t what it used to be, the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]
Also posted in Marketing Trends Tagged Marketing Leadership Comments (0)
July 26, 2009 – 8:19 am
The Good-to-Great Framework, for Brand Building
These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]
Also posted in Marketing Trends Tagged Brand building, Marketing Leadership Comments (2)
June 29, 2009 – 10:12 am
Midway through 2009, where is your year headed?
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too! [...]
Also posted in Agency News, Marketing Trends, Social Media Tagged Marketing Leadership Comments (0)
May 25, 2009 – 2:38 pm
Embrace Consumer Tribes for Marketing Performance
Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]
