Category Archives: Marketing Leadership

July 26, 2009 – 8:19 am

The Good-to-Great Framework, for Brand Building

These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]

By Kevin Masi | Also posted in Marketing Trends | Tagged , | Comments (2)

June 29, 2009 – 10:12 am

Midway through 2009, where is your year headed?

It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too! [...]

By Kevin Masi | Also posted in Agency News, Marketing Trends, Social Media | Tagged | Comments (0)

May 25, 2009 – 2:38 pm

Embrace Consumer Tribes for Marketing Performance

Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]

By Kevin Masi | Also posted in Customer Tribe Marketing, Marketing Trends, New Client Work, Tribe Marketing | Tagged | Comments (1)

May 7, 2009 – 7:19 am

Crossing Silos, a midmarket morning seminar

The Midmarket Forum at the Chicagoland Chamber of Commerce is offering a breakfast seminar on June 11, 2009. As a committee member, I have helped the Midmarket Forum focus on topics that address competition and marketplace challenges (such as economic downturns). The midmarket is a rewarding sector of the US economy to study. Midmarket businesses [...]

By Kevin Masi | Also posted in Marketing Trends | Tagged | Comments (0)

April 16, 2009 – 6:24 am

April 29 event: MENG & Second City create levity in all seriousness, to spark new marketing leadership

There is a great deal of talk in the business community, and in particular among marketing tribes, about the permanent changes resulting from the economic crisis. Although we expect – and hope for — a rebound, perhaps we shouldn’t wish for things to go back to the same old. More than likely, however, we will [...]

By Kevin Masi | Also posted in Agency News, Event News | Comments (2)

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