Thanks to everyone who attended our presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illustrating content marketing that works to bring him new clients and [...]
Category Archives: Marketing Trends
June 11, 2010 – 6:05 am
Put Your Customer at the Center of Your Content Marketing Strategy
Also posted in Agency News, Event News, Social Media, Thought Ledership Comments (0)
May 24, 2010 – 7:51 am
Talk is Cheap: Show me Your Content Marketing Strategy
These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections.
Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the running. [...]
Also posted in Agency News, Brand Strategy, Social Media, Strategic planning, Thought Ledership, Web 2.0 Comments (0)
April 9, 2010 – 9:26 am
The New Normal: Strategic Planning In a Time When Past Lessons Don’t Teach All
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.
Central to his talk was to identify midmarket [...]
Also posted in Event News, Marketing Leadership, Midmarket, Strategic planning, Thought Ledership Tagged Chicago Marketing Agency Comments (0)
September 15, 2009 – 8:11 am
Raise your voice in a Town Hall debate: the future of marketing
If the future of marketing leadership isn’t what it used to be, the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]
Also posted in Marketing Leadership Tagged Marketing Leadership Comments (0)
August 31, 2009 – 5:42 am
How much time to connect?
I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly.
Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. Fig [...]
