September 15, 2009 – 8:11 am
If the future of marketing leadership isn’t what it used to be, the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]
August 31, 2009 – 5:42 am
I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly. Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. [...]
July 26, 2009 – 8:19 am
These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]
June 29, 2009 – 10:12 am
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too! [...]
May 25, 2009 – 2:38 pm
Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]
Tribes: We Need You to Lead Us
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America
How the Mighty Fall: And Why Some Companies Never Give In
The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers