These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]
Category Archives: Marketing Trends
July 26, 2009 – 8:19 am
The Good-to-Great Framework, for Brand Building
Also posted in Marketing Leadership Tagged Brand building, Marketing Leadership Comments (2)
June 29, 2009 – 10:12 am
Midway through 2009, where is your year headed?
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too! [...]
Also posted in Agency News, Marketing Leadership, Social Media Tagged Marketing Leadership Comments (0)
May 25, 2009 – 2:38 pm
Embrace Consumer Tribes for Marketing Performance
Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]
