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Recommended Reading
Tribes: We Need You to Lead Us
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America
How the Mighty Fall: And Why Some Companies Never Give In
The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
Category Archives: Marketing Trends
May 16, 2009 – 3:08 pm
Reduce marketing spend AND increase ROI?
Also posted in Business Trends, Tribe Marketing Tagged Customer Tribe Marketing Comments (0)
May 14, 2009 – 9:32 am
What to change when results drop off?
Also posted in Business Trends, Customer Tribe Marketing, Tribe Marketing Tagged Customer Tribe Marketing Comments (0)
May 7, 2009 – 7:19 am
Crossing Silos, a midmarket morning seminar
The Midmarket Forum at the Chicagoland Chamber of Commerce is offering a breakfast seminar on June 11, 2009. As a committee member, I have helped the Midmarket Forum focus on topics that address competition and marketplace challenges (such as economic downturns). The midmarket is a rewarding sector of the US economy to study. Midmarket businesses [...]
Also posted in Marketing Leadership Tagged Chicagoland Chamber Midmarket Forum Comments (0)
December 10, 2008 – 4:51 pm
Micro Marketing
In the space of one day (yesterday) I had three meetings in which clients told me: no, we don’t want to do all of that [proposed marketing]. We do want everything, but less of each. In one case, the client is just looking for 100 leads. He has developed such an efficient selling process, designed [...]