Category Archives: Midmarket

Brand is as Procurement Does.

Brand experience is shaped in every interaction a customer has with a company, from marketing and sales to product use and support. Therefore, sourcing has a huge impact on the customer experience—and the brand experience. Toyota left American auto companies behind by forming win-win relationships with suppliers, while Detroit followed old-school practices of beating up [...]

Molex Models Health Care and Technology Marketing Best Practices

Molex Incorporated, a global manufacturer of interconnect solutions, was one of the 2010 recipients of the BMA Chicago Innovation Award, for developing the Circular MT Expanded Beam Interconnect Solution. The connection device allows dramatic functional improvement in operating room surgical equipment. Several recipients participated in a BMA Chicago luncheon panel event to discuss their ventures in [...]

Jill Konrath Speaks at the Chicagoland Chamber Midmarket Forum, Feb. 10

The forthcoming Chicagoland Chamber Midmarket Forum event is on track for what our economy seems to crying for in unison: let’s get things back in gear and SELL STUFF! Jill’s talk, Selling Big(ger) Companies, is designed to help sales individuals and organziaations crack into the high-margin accounts that can grow their businesses. Her methodology, heralded [...]

Spotlighting Innovation and Entrepreneurship Among Small and Mid-Market Businesses

Torque has worked with the DePaul Coleman Center for Entrepreneurship to help communicate their role as a dynamic thought leader, educator and guide for Chicago business owners. Raman Chadha, executive director and clinical professor for the Coleman Center, has been executing this positioning in many ways, including sharing his insights on notable second-stage companies every [...]

Coleman Center Raises the Bar

The Coleman Entrepreneurship Center at DePaul University has formally introduced its new suite of educational programs to support owners of mid-market companies, from $5 million to $25 million. The Center continues to support students and startups, but now is putting considerable focus on helping move established business managers to the next level. To get here, [...]