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	<title>Torque Blog &#187; Midmarket</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>Brand is as Procurement Does.</title>
		<link>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/</link>
		<comments>http://torquetribemarketing.com/2011/05/brand-is-as-procurement-does/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:49:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=1105</guid>
		<description><![CDATA[Brand experience is shaped in every interaction a customer has with a company, from marketing and sales to product use and support. Therefore, sourcing has a huge impact on the customer experience—and the brand experience. Toyota left American auto companies behind by forming win-win relationships with suppliers, while Detroit followed old-school practices of beating up [...]]]></description>
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		<title>Molex Models Health Care and Technology Marketing Best Practices</title>
		<link>http://torquetribemarketing.com/2011/02/molex-models-health-care-and-technology-marketing-best-practices/</link>
		<comments>http://torquetribemarketing.com/2011/02/molex-models-health-care-and-technology-marketing-best-practices/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 12:41:28 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=936</guid>
		<description><![CDATA[Molex Incorporated, a global manufacturer of interconnect solutions, was one of the 2010 recipients of the BMA Chicago Innovation Award, for developing the Circular MT Expanded Beam Interconnect Solution. The connection device allows dramatic functional improvement in operating room surgical equipment. Several recipients participated in a BMA Chicago luncheon panel event to discuss their ventures in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jill Konrath Speaks at the Chicagoland Chamber Midmarket Forum, Feb. 10</title>
		<link>http://torquetribemarketing.com/2011/01/jill-konrath-speaks-at-the-chicagoland-chamber-midmarket-forum-feb-10/</link>
		<comments>http://torquetribemarketing.com/2011/01/jill-konrath-speaks-at-the-chicagoland-chamber-midmarket-forum-feb-10/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 13:26:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Sales Stratetgies]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=918</guid>
		<description><![CDATA[The forthcoming Chicagoland Chamber Midmarket Forum event is on track for what our economy seems to crying for in unison: let&#8217;s get things back in gear and SELL STUFF! Jill&#8217;s talk, Selling Big(ger) Companies, is designed to help sales individuals and organziaations crack into the high-margin accounts that can grow their businesses. Her methodology, heralded [...]]]></description>
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		<title>Spotlighting Innovation and Entrepreneurship Among Small and Mid-Market Businesses</title>
		<link>http://torquetribemarketing.com/2011/01/spotlighting-innovation-and-entrepreneurship-among-small-and-mid-market-businesses/</link>
		<comments>http://torquetribemarketing.com/2011/01/spotlighting-innovation-and-entrepreneurship-among-small-and-mid-market-businesses/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 19:40:38 +0000</pubDate>
		<dc:creator>Eric Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=902</guid>
		<description><![CDATA[Torque has worked with the DePaul Coleman Center for Entrepreneurship to help communicate their role as a dynamic thought leader, educator and guide for Chicago business owners. Raman Chadha, executive director and clinical professor for the Coleman Center, has been executing this positioning in many ways, including sharing his insights on notable second-stage companies every [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Coleman Center Raises the Bar</title>
		<link>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/</link>
		<comments>http://torquetribemarketing.com/2010/09/coleman-center-raises-the-bar/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 21:44:04 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=736</guid>
		<description><![CDATA[The Coleman Entrepreneurship Center at DePaul University has formally introduced its new suite of educational programs to support owners of mid-market companies, from $5 million to $25 million. The Center continues to support students and startups, but now is putting considerable focus on helping move established business managers to the next level. To get here, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Keith McFarland Brings New Focus to the Midmarket</title>
		<link>http://torquetribemarketing.com/2010/08/keith-mcfarland-brings-new-focus-to-the-midmarket/</link>
		<comments>http://torquetribemarketing.com/2010/08/keith-mcfarland-brings-new-focus-to-the-midmarket/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 11:20:35 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=718</guid>
		<description><![CDATA[Anyone looking for inspiration to turn slow markets into profitable ones will do well to read Keith McFarland’s latest book Bounce: The Art of Turning Tough Times into Triumph. It’s a business novel, and a particularly successful one in our view. Building on his first book, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Lessons learned at AM&amp;AA July Annual Conference</title>
		<link>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/</link>
		<comments>http://torquetribemarketing.com/2010/07/lessons-learned-at-amaa-july-annual-conference/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 20:03:23 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=705</guid>
		<description><![CDATA[Attending this year’s AM&#38;AA conference was an eye-opener. I wasn&#8217;t a surprise that the M&#38;A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Normal: Strategic Planning In a Time When Past Lessons Don&#8217;t Teach All</title>
		<link>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/</link>
		<comments>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:26:56 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=559</guid>
		<description><![CDATA[The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago. Central to his talk was to identify [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Navigating the New Normal: Midmarket Companies in the New Economy</title>
		<link>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/</link>
		<comments>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:31:37 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=508</guid>
		<description><![CDATA[Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies. Torque has been working with midmarket [...]]]></description>
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