Category Archives: New Client Work

October 31, 2010 – 10:43 am

Abri Credit Union Launches New Brand

Torque announces the launch of Abri Credit Union, which was unveiled to the public on Monday, November 1. Abri was formed in the merger of Argonne Credit Union and Prairie Trail Credit Union, both of which have served communities in the Joliet region and southern suburbs of Chicago for more than 50 years. Torque developed [...]

By Kevin Masi | Also posted in Agency News, Brand Strategy, Finance | Comments (1)

May 25, 2009 – 2:38 pm

Embrace Consumer Tribes for Marketing Performance

Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]

By Kevin Masi | Also posted in Customer Tribe Marketing, Marketing Leadership, Marketing Trends, Tribe Marketing | Tagged | Comments (1)

February 21, 2009 – 3:43 pm

Brand Tribe

We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter. Now over 100 years old, the association is clear about the need for change, from staff and [...]

By Kevin Masi | Also posted in Agency News, Customer Tribe Marketing | Comments (0)

July 17, 2007 – 9:19 am

Refreshing Local Music. Rocking Local Beer.

After 20 years of working with partners like WXRT to sponsor live local music in and around Chicago, the Goose Island Beer Company decided to create its own program to promote local music. The program was launched on July 11th at Goose Island’s own invitation only open house in a run up to that weekend’s [...]

By Kevin Masi | Comments (0)

April 30, 2007 – 1:57 pm

Goose Island Black Cherry Soda Hits Shelves

The newest flavor in Goose Island’s family of handcrafted sodas has finally hit the shelves. Black Cherry Cream is one decadent soda and adds yet another dimension to Goose’s promise of creating “The Richest and Creamiest Sodas.” Torque designed the packaging system for the Goose Island Handcrafted Sodas and was happy to add yet another [...]

By Kevin Masi | Comments (0)

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