The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
Category Archives: Social Media
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
Also posted in Agency News, Business Trends, Thought Ledership, Tribe Marketing Tagged Brand building, Customer Tribe Marketing, Marketing Leadership Comments (0)
August 31, 2009 – 5:42 am
How much time to connect?
I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly.
Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. Fig [...]
Also posted in Agency News, Marketing Trends, Web video Comments (0)
June 29, 2009 – 10:12 am
Midway through 2009, where is your year headed?
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too!
We’ve [...]
