Category Archives: Strategic Planning

November 7, 2010 – 6:54 am

Branding and Marketing Seminar at LUGPA National Conference

It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to “earned media” beyond traditional press [...]

By Kevin Masi | Also posted in Agency News, Brand Strategy, Event News, Health Care, Marketing Practices | Comments (0)

July 31, 2010 – 1:03 pm

Lessons learned at AM&AA July Annual Conference

Attending this year’s AM&AA conference was an eye-opener. I wasn’t a surprise that the M&A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed: • Business and deals are substantially down in many industries. • Of the [...]

By Kevin Masi | Also posted in Brand Strategy, Business Trends, Event News, Marketing Leadership, Midmarket, Thought Leadership | Comments (0)

May 24, 2010 – 7:51 am

Talk is Cheap: Show me Your Content Marketing Strategy

These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections. Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the [...]

By Kevin Masi | Also posted in Agency News, Brand Strategy, Marketing Trends, Social Media, Thought Leadership, Web 2.0 | Comments (0)

May 7, 2010 – 12:54 pm

Radical Marketing: Stop telling the market–and start asking

How business managers are using Radical Marketing during turbulent times. The “new normal” of today’s economy is forcing business leaders to find new ways to drive their companies forward. It’s time for something radically different, and marketing has a leading role. Torque, a Chicago-based marketing agency, is sharing thoughts and inspiration in a series of seminars [...]

By Ron | Also posted in Agency News, Event News, Thought Leadership | Comments (0)

April 9, 2010 – 9:26 am

The New Normal: Strategic Planning In a Time When Past Lessons Don’t Teach All

The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago. Central to his talk was to identify [...]

By Kevin Masi | Also posted in Event News, Marketing Leadership, Marketing Trends, Midmarket, Thought Leadership | Tagged | Comments (0)

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