Thanks to everyone who attended our presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illustrating content marketing that works to bring him new clients and [...]
Category Archives: Thought Ledership
June 11, 2010 – 6:05 am
Put Your Customer at the Center of Your Content Marketing Strategy
Also posted in Agency News, Event News, Marketing Trends, Social Media Comments (0)
May 24, 2010 – 7:51 am
Talk is Cheap: Show me Your Content Marketing Strategy
These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections.
Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the running. [...]
Also posted in Agency News, Brand Strategy, Marketing Trends, Social Media, Strategic planning, Web 2.0 Comments (0)
May 7, 2010 – 12:54 pm
Radical Marketing: Stop telling the market–and start asking
How business managers are using Radical Marketing during turbulent times.
The “new normal” of today’s economy is forcing business leaders to find new ways to drive their companies forward. It’s time for something radically different, and marketing has a leading role. Torque, a Chicago-based marketing agency, is sharing thoughts and inspiration in a series of seminars on [...]
Also posted in Agency News, Event News, Strategic planning Comments (0)
April 24, 2010 – 4:45 am
Judith Wright: Do Men and Women Lead Differently?
We’ve been anticipating a fascinating evening on April 29—and the bar just went up: we’re thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of “brain sex,” the cognitive differences between men and [...]
Also posted in Event News, Marketing Leadership Tagged Chicago Marketing Agency, Marketing Executive Networking Group Comments (2)
April 9, 2010 – 9:26 am
The New Normal: Strategic Planning In a Time When Past Lessons Don’t Teach All
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.
Central to his talk was to identify midmarket [...]
