We’ve been anticipating a fascinating evening on April 29—and the bar just went up: we’re thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of “brain sex,” the cognitive differences between men and [...]
Category Archives: Thought Ledership
April 24, 2010 – 4:45 am
Judith Wright: Do Men and Women Lead Differently?
Also posted in Event News, Marketing Leadership Tagged Chicago Marketing Agency, Marketing Executive Networking Group Comments (2)
April 9, 2010 – 9:26 am
The New Normal: Strategic Planning In a Time When Past Lessons Don’t Teach All
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago. Central to his talk was to identify [...]
Also posted in Event News, Marketing Leadership, Marketing Trends, Midmarket, Strategic planning Tagged Chicago Marketing Agency Comments (0)
March 31, 2010 – 4:45 am
Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity
–> This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The [...]
Also posted in Brand Strategy, Marketing Leadership Tagged Brand Positioning, Strategic planning Comments (0)
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
