Category Archives: Tribe Marketing

December 29, 2010 – 4:11 pm

2011 Forecast: Mobile Technology, Social Media & Engaged Healthy Behavior Converge

Now that the decade is coming to a close we’re inspired by trends we see emerging in 2011 that may affect the nation’s health. Each December trendwatching.com publishes its list of trends for the upcoming year. One of these is the increase of health-related lifestyle products and technology. With such products as mobile devices and [...]

By Kevin Masi | Also posted in Business Trends, Health Care, Social Media | Comments (0)

November 20, 2009 – 7:00 am

Only Green is Growing: Green Build 2009

The International Green Build Conference took place in Phoenix Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.

By Kevin Masi | Also posted in Business Trends, Green Business, Renewable Energy | Comments (0)

November 8, 2009 – 11:10 am

Changing Minds, Changing Mindsets

The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.

By Kevin Masi | Also posted in Agency News, Business Trends, Social Media, Thought Leadership | Tagged , , | Comments (0)

May 25, 2009 – 2:38 pm

Embrace Consumer Tribes for Marketing Performance

Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to [...]

By Kevin Masi | Also posted in Customer Tribe Marketing, Marketing Leadership, Marketing Trends, New Client Work | Tagged | Comments (1)

May 16, 2009 – 3:08 pm

Reduce marketing spend AND increase ROI?

By Kevin Masi | Also posted in Business Trends, Marketing Trends | Tagged | Comments (0)

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