The International Green Build Conference took place in Phoenix Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.
Category Archives: Tribe Marketing
November 20, 2009 – 7:00 am
Only Green is Growing: Green Build 2009
Also posted in Business Trends, Green Business, Renewable Energy Comments (0)
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
Also posted in Agency News, Business Trends, Social Media, Thought Ledership Tagged Brand building, Customer Tribe Marketing, Marketing Leadership Comments (0)
May 25, 2009 – 2:38 pm
Embrace Consumer Tribes for Marketing Performance
Midmarket companies are facing major challenges, asking:
My marketing influences fewer people, with diminishing results. What do I need to change?
The big brands have the financial muscle to squeeze us “little guys” out.
How do I reduce marketing spend and increase ROI?
Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to these questions with an [...]
